Liberty Mutual Insurance Empowers LinkedIn Professionals To Share Perspectives about Insurance Products and Services

BOSTON--(BUSINESS WIRE)-- Liberty Mutual Insurance announced today that it has enhanced its official LinkedIn page with a new feature titled “LinkedIn Company Pages,” which, for the first time ever, allows businesses to highlight their products and services to LinkedIn’s 80 million-member community. Through its new LinkedIn Company Page, Liberty Mutual is providing LinkedIn users with in-depth descriptions, images and video content about its insurance solutions for individuals and businesses. In turn, LinkedIn users who experience Liberty Mutual’s page now have the opportunity to share their perspectives – and start word-of-mouth conversations – about the insurer’s products, within their own networks of LinkedIn connections.

“As one of the first businesses to create a Company Page, we see this as an opportunity to spark a meaningful dialogue among LinkedIn professionals about our products,” said Paul Alexander, senior vice president, communications, Liberty Mutual Insurance. “Through our interactive content, LinkedIn members will find the tools they need to make responsible insurance purchase decisions for their businesses, employees and families. Through their feedback, we will gain valuable insight about the role our products play in people’s lives, whether at work, at home, or on the road.”

Liberty Mutual’s LinkedIn Company Page, found at http://www.linkedin.com/company/liberty-mutual-insurance/products, now features information about:

• Auto, home and renters insurance products for individuals and families, as well as details on Accident Forgiveness, 24-hour Claims Assistance, and exclusive savings for individuals who belong to one of more than 13,000 Liberty Mutual member groups, which include companies, credit unions, professional associations and alumni groups.
• Commercial insurance products for mid-sized and large businesses, including workers compensation, general liability and commercial auto and property coverage. Liberty Mutual’s LinkedIn page also highlights its risk management services and employee group benefits products and services, including life, AD&D and disability insurance, as well as integrated disability solutions and leave services.
• Specialty lines insurance delivered by Liberty International Underwriters®, the global specialty lines division of Liberty Mutual. LIU’s expert underwriters work directly with brokers, agents and program administrators to offer environmental liability, global crisis management, ocean marine, primary and excess casualty, professional liability, management liability, construction, energy, excess & surplus property.

To further enhance its LinkedIn Company Page, Liberty Mutual will add additional content in coming months, including more business-to-business product details.

About Liberty Mutual Group

Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2009 direct written premium. The Company also ranks 71st on the Fortune 500 list of largest corporations in the U.S. based on 2009 revenue. As of December 31, 2009, Liberty Mutual Group had $109.5 billion in consolidated assets, $95.0 billion in consolidated liabilities and $31.1 billion in annual consolidated revenue. Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire and surety. Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.

Liberty MutualJohn Natale, 617-654-4171

Source: Liberty Mutual Group