InsureMe and Farmers Announce Lead Integration

Business Editors

DENVER--(BUSINESS WIRE)--February 10, 2009--InsureMe and Farmers Group, Inc. announced today that the InsureMe lead service is now integrated with Farmers’ FastQuote system.

Farmers agents receiving InsureMe leads now have the opportunity for lead data to be automatically imported into Farmers FastQuote, a web-based quoting tool that allows agents to provide auto, home and term life insurance quotes with greater speed and efficiency.

Denver-based InsureMe is one of the largest online sources for free insurance quotes. Consumers fill out one application online and then are instantly matched with insurance agents representing major carriers, such as Farmers, who provide them with insurance quotes and coverage. Along with the integration into Farmer’s FastQuote system, InsureMe provides tools for the agents to better track and sell to their leads.

“In today’s internet-based shopping environment, consumers must be addressed and contacted quickly,” said Todd Chapple, InsureMe’s chief revenue officer. “The automatic integration of our leads with Farmer’s quoting system allows the agent to serve the customer swiftly and completely.”

About InsureMe

InsureMe helps people nationwide find affordable insurance by connecting them with their local insurance professionals. For more information about InsureMe, or to shop for free insurance quotes, visit InsureMe.com. Agents should check out the InsureMe agent site. InsureMe is a Bankrate, Inc. company.

About Farmers Insurance

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation's third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance Group of Companies provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit www.farmers.com.