Insurance Gets Social – The Sims Social Launches Progressive® Insurance Quest on Facebook

Progressive brings first branded quest to popular online social game

MAYFIELD VILLAGE, Ohio--(BUSINESS WIRE)-- Through a collaboration with Progressive^® Insurance and Electronic Arts Inc., sparkly unicorns will soon be commonplace in virtual homes all over the world. Today, the two companies introduced a branded quest in The Sims Social™, giving millions of people the opportunity to earn their own mythical one-horned horse. It’s the first branded quest in the popular social game, but it won’t alter the gameplay for Socialites of The Sims Social.

Flo from Progressive showing off her glittery unicorn prize. (Photo: Business Wire)

“We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of the experience for the user,” said Chris Scott, Progressive’s emerging media manager. “It will play like other quests in the game, but will be unique in that quest instructions will be given by Flo, Progressive’s quirky Superstore employee.”

“The Sims Social on Facebook provides Progressive® Insurance with the perfect platform to connect with a highly engaged audience,” said Dave Madden, Senior Vice President of Global Media Solutions at Electronic Arts. “By incorporating a uniquely branded quest within The Sims Social, we’re able to reward our players with relevant content that enhances their gameplay thanks to Progressive® Insurance.”

Similar to other quests in The Sims Social, users will be given a series of in-game tasks to complete. When the quest is finished, players will be rewarded with a sparkly Progressive-themed unicorn. As an added incentive for completing the quest, users who display the unicorn in their home will receive daily benefits for a limited time.

The Sims Social integration marks the latest online digital adventure created by Progressive. The insurance company has previous experience in the online gaming space, producing games like Route-Rageous and Superstore Shuffle.

To play the Progressive quest in The Sims Social now, visit http://apps.facebook.com/thesimssocial/. For more information about The Sims Social visit www.TheSimsSocial.com.

About Progressive

The Progressive Group of Insurance Companies makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever, and however it’s most convenient for them—online at progressive.com, by phone at 1-800-PROGRESSIVE, or in-person with a local agent.

Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at http://www.progressiveonline.com.au.

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price^®, the Snapshot Discount^®, and a concierge level of claims service.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at (NYSE:PGR).

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims, The Sims Social and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50173535&lang=en

Progressive PRSteve Kaczynski, 440-395-1008
[email protected]

Source: Progressive