IGI Endorses Osaze as Brand Ambassador

Lagos, May 25, 2010 (This Day/All Africa Global Media via COMTEX) -- Nigeria's sports-friendly insurance company, Industrial And General Insurance Plc (IGI) has endorsed Super Eagles striker, Osaze Odemwingie as its Brand Ambassador for the next three years.

Executive Vice Chairman of the company, Mr Remi Olowude, made the announcement in Abuja at the formal signing of the Brand Endorsement Agreement between IGI Plc and Odemwingie at the weekend.

He noted that both the company and Odemwingie were well-known and appreciated brands within and outside Nigeria. He added that the endorsement would help to sell both the company and the player to the outside world since the Eagles star would be required to be the face of the company.

"At IGI, we believe that our partnership provides an opportunity to leverage the personality of an iconic national sporting figure as the company's brand ambassador," he said. "We settled for Odemwingie because of his reputation, commitment and dedication to the Nigerian national team over the years. He will help in projecting the image and reach of the company to sports loving audience across the world."

Olowude disclosed that IGI had in the past entered into contracts with such sporting figures as footballer Rashidi Yekini and Olympic gold medalist, Chioma Ajunwa to help them develop their careers.

He noted that in recognition of IGI's roles in sports development in the country, the company had continually been appointed by the Nigeria Football Federation (NFF) as the official insurer of the national football teams.and was recently appointed the official insurer of the Nigeria Premier League.

Responding, Odemwingie said he was pleased to be associated with IGI PLC, adding that he would pass the company's message to his colleagues in the Super Eagle camp. He revealed that the players have resolved to put up sparkling performance in all their matches to reward the efforts of all Nigerians who have solidly stood behind them.