HealthCare.com Acquires BrokersWeb.com, the Leading Health Insurance Pay-Per-Click Marketing Platform

Acquisition of leading health insurance website and leading health insurance pay-per-click advertising network anchors HealthCare.com's health insurance marketing strategy

Acquisition of leading health insurance website and leading health insurance pay-per-click advertising network anchors HealthCare.com's health insurance marketing strategy

MIAMI, Oct. 16 /PRNewswire/ -- HealthCare.com, Inc. (http://www.healthcare.com) today announced the acquisition of BrokersWeb (http://www.brokersweb.com), a leading provider of targeted, performance-based online advertising to health insurance brokers and lead aggregators. In addition to operating the BrokersWeb health insurance pay-per-click (PPC) platform, BrokersWeb also owns and operates HealthInsuranceFinders.com (http://www.healthinsurancefinders.com), a leading consumer health insurance website and search engine for health insurance quotes.

Headquartered in Redlands, CA, BrokersWeb provides its more than 250 advertisers the most-targeted source of PPC advertising generated from consumer health insurance queries. BrokersWeb's proprietary technology allows its advertisers to bid for placement to their paid listings and pay on a per-click basis. In addition, BrokersWeb provides advertisers with additional online conversion tools such as a ROI analytics, bid transparency and branded lead generation micro-sites.

The main distribution outlet for BrokersWeb's sponsored search results is its consumer portal HealthInsuranceFinders.com, a leading health insurance information resource and quote search engine. Launched in 2001, HealthInsuranceFinders.com provides consumers with information about purchasing and understanding the complexities of health insurance, along with a search tool to find health insurance quotes from multiple brokers and agents.

Todd Faucher, founder and President of BrokersWeb will continue to lead the business on a day-to-day basis. The addition of BrokersWeb extends the growth of HealthCare.com, a leader in health care provider information, into the health insurance area. BrokersWeb will become an operating division of HealthCare.com, and will anchor HealthCare.com's Health Insurance Search business.

"The acquisition of BrokersWeb strengthens our presence and fits within HealthCare.com's mission to help consumers make better health care decisions," said Matias de Tezanos, founder and CEO of HealthCare.com. "From a business standpoint, the acquisition brings together a leading media property and a proprietary monetization platform that HealthCare.com will be able to expand. We are excited to welcome the BrokersWeb team."

"Our combination with HealthCare.com brings substantial momentum and the right resources to grow our business," said Todd Faucher, President of BrokersWeb. "Our client base will benefit from HealthCare.com's reach and financial strength, and we look forward to becoming part of the HealthCare.com team."

About HealthCare.com, Inc.

HealthCare.com, with its flagship web property at http://www.healthcare.com, features Care Provider Search(TM), the web's leading healthcare provider directory connecting health consumers with health care professionals and health care-related businesses. In addition to operating a leading online health website, HealthCare.com has syndicated Care Provider Search(TM) to leading newspaper websites, local media and health portals, allowing its partners' audiences to engage with local health providers. Syndication partners include The McClatchy Company (Miami Herald and The Olympian), MedHelp, AOL Health, Everyday Health, dLife, drugstore.com. In addition, HealthCare.com offers health content and information through a health portal, health content search, medication search, and health insurance search. For additional information, please visit http://www.healthcare.com.

     Contact:     Jose Vargas     HealthCare.com, Inc.     Phone: (786) 472-2966     Email: [email protected] 

SOURCE HealthCare.com, Inc.

CONTACT: Jose Vargas of HealthCare.com, Inc., +1-786-472-2966, [email protected]