Health Network To Focus On The Latino Market By Launching CuidadoDeSalud.com and SeguroDeSalud.com

Palm Beach Gardens, FL (PRWEB) September 29, 2014

Health Network (HealthNetwork.com), a leading healthcare marketing company with more than 15 million visitors to its websites annually, will be launching two Spanish-language websites next month: CuidadoDeSalud.com and SeguroDeSalud.com (Spanish translations of "health care" and "health insurance" respectively).

Both sites are focused on increasing the enrollment of Latino Americans in health insurance by providing features such as proprietary decision-making web tools, unbiased healthcare plan information, and dedicated Spanish-speaking health insurance agents. The sites will also provide features that alleviate concerns raised by critics that the government-focused websites are ineffective in reaching the Latino community. Both sites are scheduled to launch in October.

According to the Census Bureau, Latinos are the largest uninsured population group in the United States at 29%, which suggests that they are significantly underserved. In May the Department of Health and Human Services released the first national data on the ethnicity of enrollees in the Federally-run healthcare Marketplace, which reported that only 10% were Latinos, missing the enrollment target by over 30%.

With so many uninsured Latinos, the government developed an initiative to target Latinos, yet critics quickly pointed out that they are doing a poor and ineffective job. "The government has a Spanish-language version of its health insurance website, CuidadoDeSalud.gov, yet like its English-language counterpart it was plagued by problems. Its initial rollout was delayed by a couple of months, and then it was dogged by criticism that it was written in 'Spanglish'" according to a recent USA Today article.

Latinos also have fears about deportation with Reuters reporting in December that "fear of immigration enforcement is a particular concern in Hispanic families where one spouse is a U.S. citizen or legal resident and married to an undocumented person, or where both parents are undocumented immigrants but their children have citizenship." Reuters also referenced a comment by Daniel Zingale, the senior vice president at the California Endowment, who said "A lot of mixed-status families are afraid that if they enroll, that the government will come and divide up their family through deportation."

Health Network is creating the Spanish-language websites to specifically address these concerns and to help significantly improve enrollment figures of Latinos during the next period of open enrollment, which starts on November 15th. Health Network is developing a sophisticated platform that will connect a database of licensed, Spanish-speaking health insurance agents with Latino consumers to help answer their questions over the phone, online or in-person. It's also creating proprietary web tools to specifically help Health Network's Spanish-speaking consumers find plans specifically designed around their needs.

"Latinos are severely underserved in the ACA landscape." said Mike Schrobo, CMO of Health Network. "But with the innovative tools and unbiased information we're providing within these flagship websites, we expect them to have an immediate and significant impact on helping Latino Americans obtain affordable healthcare for themselves and their families".

Health Network believes that if Latino Americans were provided more choices with their enrollment options and more concern was paid to providing a meaningful Spanish-only experience, one that is not directly connected to Healthcare.gov or the Spanish-alternative CuidadoDeSalud.gov, enrollment numbers with this demographic would be significantly higher.

Health Network is unique in the health insurance industry since it's not a licensed health insurance agency or brokerage company as this would require them to have a direct relationship with the Centers for Medicare & Medicaid Services (CMS), the government entity who is responsible for Healthcare.gov</a>. By remaining unlicensed, Health Network is able to remain objective and focus on providing the best consumer experience possible.

ABOUT HEALTH NETWORK
Health Network Group, LLC is a leading healthcare marketing company with 15 million visitors and nearly 100 million page views annually across its network of websites. Health Network's mission is to provide a unique, consumer-first experience to help individuals obtain healthcare and improve their lives. It also respects consumer privacy and prevents the abuses by traditional industry companies of excessive personal data sharing. Learn more at HealthNetwork.com.

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