GfK Names Angelina Villarreal as Head of Multicultural Research
"Angelina brings more than 18 years of experience in market research, with an extensive background in domestic and international research across a variety of industries," said
The new appointment expands GfK Custom Research's core capabilities in qualitative and quantitative research within a multicultural context, especially relevant to the company's Consumer Packaged Goods, Financial Services, Technology and Automotive sector-focused teams.
Prior to joining GfK, Villarreal served as Vice President of Research at Creative Response and Research, where she led Hispanic market and multicultural consulting and research projects, and as Vice President of Research and Development at
"Throughout her successful career, both as an independent research provider and an employee of well-known firms, Angelina has been actively engaged in helping companies to better design and market their products to multicultural consumer segments," said Krajicek.
Villarreal is originally from
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