Geico Sponsors Geico 400 [Professional Services Close – Up]

Geico announced that it served as the event sponsor of the Geico 400.

"The Geico 400 is an exciting partnership that gives us ample opportunity to build brand awareness within the vast NASCAR community," says Bob Piwowarczyk, Geico senior marketing manager. "The Chicago area is a great place to raise our exposure with drivers we'd like to insure."

According to a release, the Geico 400 is the kickoff for the 2012 NASCAR Sprint Cup Series Championship. It's the first of 10 playoff- styled races that will decide who is the world's best stock car driver. The race also marks year two of Geico's sponsorship with the International Speedway Corp. (IRC), owners of the Chicagoland Speedway.

"NASCAR fans are some of the most passionate sports fans on the planet," says Piwowarczyk. "No matter the weather, they travel for miles and miles in cars, trucks, RVs and campers to see their favorite drivers. We are proud of the relationship we have built. And Geico wants to be their favorite insurance company."

The Geico/Germain Racing Team features NASCAR driver Casey Mears, who drives the #13 Geico Ford Fusion.

Geico (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is a private passenger auto insurer. In addition to auto insurance, Geico offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non- affiliated insurance companies and is secured through the Geico Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

More Information:

geico.com

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