ClickTale Raises $35 Million to Accelerate Global Expansion in a Growth Equity Round led by KKR

TEL AVIV, Israel, January 28, 2015 /PRNewswire/ --

ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website. ClickTale's visualization layer eliminates the guesswork in identifying points of friction and has proven its capability to help marketers significantly improve engagement and conversion. ClickTale delivers significant ROI to customers in a short timeframe and is utilized by a global customer base, including many Fortune 1000 companies, such as Home Depot, Tele2, Sears, Adobe and Walmart.

Recognized by Deloitte as one of the 20 fastest growing companies in EMEA, ClickTale will use the infusion of funding to expand its global footprint, continue to build its North American presence, and accelerate development of increasingly sophisticated predictive customer insights and analytics. KKR joins existing investors Amadeus, a leading UK-headquartered venture capital firm, as well as Goldrock Capital and Viola Credit.

"The potential of ClickTale's Digital Experience technology is boundless. We are excited about partnering with the Founders and Amadeus to accelerate ClickTale's global rollout, similar to what we have done in our recent investments in Fotolia, arago and BMG. We are also thrilled to have more exposure to Tel Aviv, a world-class technology hub for companies with global ambitions," says Lucian Schönefelder, Director of the European Media & Digital Investment team at KKR.

Founded by Dr. Tal Schwartz and Arik Yavilevich in 2006, ClickTale enables businesses to maximize engagement and revenue by optimizing the way visitors interact with websites on desktops, tablets and mobile devices. The ready-to-use SaaS solution analyzes visitors' in-page activity and produces visual insights, including data-rich heatmaps, individual session playbacks and advanced conversion tools. ClickTale adds powerful new insights and visualization to Web Analytics, A/B Testing and Voice-of-Customer tools.

"The funding from KKR is a strong validation of ClickTale's Digital Customer Experience (DCX) technology by a major global technology investor," said Dr. Tal Schwartz, CEO and Co-Founder of ClickTale. "ClickTale is in a leading position to fill the need generated by the confluence of two mega trends - the accelerating growth of online and mobile businesses and the rise of customer experience as the primary source of sustainable competitive advantage. We are excited to have KKR as a partner to help us make ClickTale the standard for maximizing digital business performance."

"ClickTale's steady growth, especially among Fortune 1000 customers, has been impressive," said Richard Anton, ClickTale board member and partner at Amadeus, which invested in ClickTale in 2013. "With a talented team delivering technologies that remain at the forefront of improving the customer experience, ClickTale is on course to penetrate the global market further. The welcome addition of KKR as an investor offers ClickTale the funding to grow even faster."

ABOUT CLICKTALE 

ClickTale®, the pioneer of Digital Customer Experience (DCX) Management, enables businesses to maximize engagement and revenue by optimizing the way visitors interact with websites on desktop, tablet and mobile devices. ClickTale's ready-to-use SaaS solution adds powerful new insights and visualizations to traditional Web Analytics, A/B Testing and Voice-of-Customer tools. ClickTale's enterprise grade solution analyzes visitors' in-page activity and produces visual insights, including data-rich heatmaps and individual session playbacks, and is enhanced by Customer Experience Consultants dedicated to ensuring business success. Founded in 2006 and recognized by Deloitte as one the 20 fastest growing companies in EMEA, ClickTale is committed to increasing the online businesses of its global customer base, including many Fortune 1000 companies. For more information, visit http://www.ClickTale.com.

ABOUT KKR 

KKR is a leading global investment firm that manages investments across multiple asset classes including private equity, energy, infrastructure, real estate, credit and hedge funds. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation at the asset level. KKR invests its own capital alongside its partners' capital and brings opportunities to others through its capital markets business. References to KKR's investments may include the activities of its sponsored funds. For additional information about KKR & Co. L.P. (NYSE:KKR), please visit KKR's website at http://www.kkr.com.

ABOUT AMADEUS 

Amadeus has an 18-year history of successful tech investing across all stages. Since its inception the firm has backed over 90 companies from 10 funds totaling over $1billion in cumulative commitments. The investment team is global (UK, Sweden, US, India and South Africa) and has deep experience in technology. Major businesses built by Amadeus include CSR (LSE:CSR), a connectivity, audio, imaging and location semiconductors company, Transmode (ST:TRMO), an optical networking solutions business, Octo (acquired by Renova Group), the global leader in insurance telematics services and ForeScout, a provider of pervasive network security platforms.

Link to media kit: http://www.ClickTale.com/media-kit

Media Contact:Leron KornreichSilicon Valley Communications
+1-415-937-1724
pr@ClickTale.com

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SOURCE ClickTale