BNY Mellon Launches New Transparency Report on Liquidity DIRECT(SM)

NEW YORK, Nov. 8, 2010 /PRNewswire-FirstCall/ -- BNY Mellon, the global leader in asset management and securities servicing, today announced the launch of a new Transparency Report available through Liquidity DIRECT(SM), BNY Mellon's cash investment portal for institutional investors.

The new Transparency Report details an institutional investor's exposure to specific securities across all of the money market funds and accounts in which they have invested through Liquidity DIRECT.  The report gives institutional investors an entirely new perspective from which they can more effectively view their accounts, calibrate cash allocations, and manage their risks.

Since different money market funds may invest in the same securities, investing cash across a variety of money market funds may not provide the level of diversification sought by many institutional investors.  By enabling institutional investors to view their exposure to not just funds, but also to the specific securities held by the funds, Liquidity DIRECT's new Transparency Report can enable investors to make better informed investment decisions.

Among the asset managers not affiliated with BNY Mellon currently participating in Liquidity DIRECT's new Transparency Report are Federated Investors Funds, Fidelity Institutional Funds, Goldman Sachs Asset Management, Invesco Funds, JP Morgan Asset Management, Morgan Stanley Institutional Funds, Wells Fargo Advantage Funds and Western Asset Liquidity Funds.  Liquidity DIRECT plans to add Dreyfus Funds and BlackRock to the Transparency Report by the end of this year.

"By providing increased transparency, this innovative addition to Liquidity DIRECT will help investors improve investment diversification and risk management," said Jonathan Spirgel, Executive Vice President and Global Head of Liquidity Services at BNY Mellon. "The new Transparency Report reflects our commitment to helping our clients succeed in a challenging investment environment."

Liquidity DIRECT enables institutional clients to access a wide range of money market funds, invest directly in individual money market securities, and safekeep margin balances in counterparty transactions, all through a single investment portal at liquditydirect.com.  The portal allows institutional clients to access a wide suite of liquidity options that can be utilized as individual options or seamlessly integrated into a complete cash investment solution:

• MoneyFunds DIRECT(SM) – Offers a wide range of money market funds managed by some of the best known names in the investment industry.  The funds are managed to provide daily liquidity while preserving capital and maximizing yield.
• Securities DIRECT(SM) – Through collaboration with BNY Mellon Capital Markets, LLC, our SEC registered broker-dealer, we provide access to a wide range of short-term investment options including commercial paper, US treasuries and certificates of deposit.
• Margin DIRECT(SM) – Provides access to BNY Mellon's top-ranked custody services, which enable institutional investors to safekeep assets in counterparty transactions and reduce risk exposure right through the portal.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team.  It has $24.4 trillion in assets under custody and administration and $1.14 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).  Additional information is available at www.bnymellon.com.

Money market mutual funds are offered by The Bank of New York Mellon.  The Bank of New York Mellon, DFIC Branch is communicating matters relating to offshore funds on behalf of The Bank of New York Mellon, which is registered in the UK by the Financial Services Authority.   Securities products and services other than money market securities are offered by BNY Mellon Capital Markets, LLC.  

The instruments available through Liquidity DIRECT are not suitable for all investors. Liquidity DIRECT does not provide individually tailored investment advice or offer tax, regulatory, accounting or legal advice. Not everyone is entitled to open an account.  Investors should read all offering materials, including prospectuses, for any investment product and consider the economic risks, merits, investment objectives and expenses carefully before investing, as well as the legal, tax, regulatory and accounting consequences.  Any discussion of risks herein should not be considered to be a disclosure of all risks or complete discussion of the risks which are mentioned.  

Money market securities are not the equivalent of cash, they involve certain risks, including loss of principal, and are not deposits or obligations of, or guaranteed by, any bank and are not insured by the FDIC.  Money market fund yields may fluctuate even though they seek to preserve the value of your investment at $1.00 per share. Accordingly, it is possible to lose money by investing in these securities.  Certain fund shares are offered only to pre-qualified investors in certain jurisdictions; secondary markets may not exist in all jurisdictions for any particular instrument or investment. Additional risks exist with foreign investments. This is not an offer or solicitation in any jurisdiction where such an offer would be illegal. US investors are not permitted to purchase non US registered funds; such securities are not registered with the US SEC, and are offered based on an exemption pursuant to Regulation S of the Securities Act of 1933, as amended. Not all obligations of the U.S. government or its agencies and instrumentalities are backed by the full faith and credit of the U.S. Treasury.  Treasuries are affected by certain types of risk, principally interest-rate risk and inflation risk. Commercial paper is not usually backed by any form of collateral, although there may be back up lines of credit or back up liquidity.For certificates of deposit (CDs"),FDIC deposit insurance coverage applies to the principal and accrued interest on all CDs and other deposit accounts maintained by an investor in the same insurable capacity at a single insured institution.  The investor is responsible for monitoring the total amount of deposits that it holds with each insured institution in order to determine the extent of FDIC deposit insurance coverage available on deposits at that insured institution, including the CDs.If an investor withdraws any time deposit or CD before maturity date, a penalty will likely be imposed, which will reduce yield and may invade principal.

Past performance of any investment is not indicative of nor a guarantee of future performance, and a loss of original capital may occur.  

BNY Mellon Capital Markets, LLC ("BNYMCM"), a full service broker-dealer and a wholly owned non-bank subsidiary of The Bank of New York Mellon Corporation, is a registered broker-dealer and member of The Financial Industry Regulatory Authority and of the Securities Investor Protection Corporation ("SIPC"), which protects customers of its members up to $500,000 in securities (including $100,000 for claims for cash). Information about SIPC, including the SIPC brochure is available by contacting SIPC at http://www.sipc.org/ or by writing to Securities Investor Protection Corporation, 805 15th Street, N.W. Suite 800, Washington, D.C. 20005-2215, or by calling them at Tel: (202)371-8300. SIPC's facsimile number is (202)371-6728 and their email is: [email protected]. Supplemental protection is provided by a private insurance company for account net equity in excess of $500,000.  This protection is not equivalent to and is separate and apart from <org>FDIC insurance.  The Bank of New York Mellon Corporation and its affiliates lend and provide other products and services to issuers and others, and provide and receive related fees and compensation.

Securities Products: Not FDIC-Insured -- Subject to Loss in Value -- Not a Deposit of or Guaranteed by a Bank or any Bank Affiliate.

SOURCE BNY Mellon