Ash InSource Names Roddy National Sales Director

Indianapolis, IN – October 27, 2010 – Ash InSource LLC (Ash InSource) announced today the appointment of Keith Roddy to the position of National Sales Director.

In his new role, Roddy is primarily responsible for directing and growing sales of annuities in distribution platforms including banks, national and regional firms, as well as independent financial services professionals.

“Keith brings a wealth of expertise and sales experience in developing annuity distribution on a national level,” said Deck McCormick, Ash InSource CEO. “Our appetite for developing consistent sales activity for institutional business will be a major focus for Keith in this role.”

A 25-year industry veteran, Roddy has held various positions in the financial services industry. Prior to joining Ash InSource, Roddy spent 15 years with Guardian Life (Guardian) as the Senior Vice President and National Sales Director for Guardian Investor Services. During his time with Guardian, he raised more than $8 billion in annuity and mutual fund assets.

Prior to Guardian, Roddy was an Investment Advisor with Dean Witter Reynolds and spent more than ten years as a consultant in the financial services industry. During this time he advised numerous firms on distribution strategies in the mutual fund and annuity industries.

“I am extremely excited to be with Ash InSource at this pivotal time in the organization,” said Roddy. “The combination of Ash Brokerage Corporation and InSource, Inc., two of the leading annuity marketing firms in the industry, offers an unparalleled distribution organization. Ash InSource is uniquely positioned to offer the highest level of service to our clients, both at the home office and for individual financial services professionals.”

To contact Keith Roddy, call (800) 732-1489 or email [email protected].

About Ash InSource LLC

Ash InSource LLC was formed in 2010 through the combination of the annuity brokerage businesses of Ash Brokerage Corporation (Ash) and InSource, Inc. (InSource). Individually, Ash and InSource have been considered world-class market participants in annuities brokerage distribution. Together, the scale of combined distribution makes Ash InSource an industry leader. Ash InSource represents many top-rated annuity carriers and is staffed by highly experienced professionals who serve producers throughout the United States.

For more information, visit www.ashinsource.com.