Ascentium Hires David Blum as Chief Client Officer - Insurance News | InsuranceNewsNet

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March 11, 2010 Newswires
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Ascentium Hires David Blum as Chief Client Officer

Ascentium Corporation, the uncommon marketing agency that changes how brands engage the world, is proud to announce that David Blum has joined its executive team to drive growth and client satisfaction as the company's chief client officer.

Bringing top credentials from both the traditional advertising and the digital agency worlds, Blum will help lead Ascentium's continued evolution into one of the country's most innovative agencies providing strategic results for some of the world's leading brands.

"I couldn't be more excited about joining Ascentium," said David Blum. "I've seen a lot of change across the agency landscape over the last 10 years. In today's hyper-competitive, multi-dimensional marketplace, clients don't care if their agencies come from 'traditional' or 'digital' roots. They want to work with people who can not only develop the big strategic ideas but also manage the experience across multiple channels--from concept to execution--to produce measurable results, customer engagement and, ultimately, brand loyalty."

Prior to Ascentium, David served at Butler, Shine, Stern & Partners as the executive director of interactive services at BSSP. During his tenure, he contributed significantly to new AOR wins that included Allstate, Chipotle, Columbia Sportswear, Epson, Greyhound, Priceline, RadioShack, and SFMOMA. David also led digital development on the Lucas Arts, MINI Cooper and Sun Microsystems accounts during his tenure at BSSP.

Before BSSP, David was the managing director for Avenue A | Razorfish's Seattle Web Development Group. Prior to holding that position, he founded and managed his own integrated marketing studio, Tangible Studios, with offices in San Francisco and Seattle. David has also worked for Sapient as a senior brand strategist.

"David's arrival will help Ascentium leapfrog from being one of the country's top digital agencies to redefining what the agency of the future should look like," said Ascentium CEO Curt Doolittle. "David has that rare gift of understanding how consumers engage with brands and a unique ability to develop strategic, business-building, cross-channel experiences that ultimately drive bottom line performance."

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