Aflac Tops the Global Insurance Industry for Reputation

Aflac announced that it was named the most reputable company in the global insurance industry for the second year in a row, by Reputation Institute. Aflac edged out 39 insurance companies in Reputation Institute's 2009 Global Reputation Pulse study of the most reputable companies in the world. The company also ranked first in the industry in the area of governance, the measure to which the public perceives a company as ethical and transparent. Last week Reputation Institute announced that Aflac is the most ethical company in the U.S. insurance market.

"In today's economic climate it is important that companies behave with a strong reputation of honesty, integrity and reliability," Aflac Chairman and CEO Dan Amos said. "We are proud and pleased that the Reputation Institute's independent public survey results declare Aflac the most reputable insurance company, not only in the United States, but in the world."

Aflac stands out in the global insurance industry with a strong Reputation Pulse score of 70.15 out of 100. The Reputation Pulse score average for insurance companies is 58.11 in 2009.

"We're finding that transparency is increasingly important in business these days," said Anthony Johndrow, managing partner, Reputation Institute. "We applaud companies like Aflac that understand the need to be open and responsible in their interactions with customers. In tough times, honesty is not just ethical; it is an effective way to maintain strong relationships with the people important to your business."

Aflac is among the top 50 most reputable companies in the U.S. out of the 153 companies measured and ranks in the top third of the 600 companies measured around the world.

Reputation Institute's Global Reputation Pulse is an annual online survey of the general public measuring the corporate reputations of more than 600 of the world's largest companies in 32 countries. For the U.S. survey, Reputation Institute included the nation's 153 largest companies and polled U.S. residents only.