A.M. Best Offers Preview of 2012 Insurance Marketing and Advertising Summit [Health & Beauty Close – Up]

A.M. Best Co., publisher of Best's Review magazine, has announced the initial speaker lineup for the seventh annual Insurance Marketing and Advertising Summit, to be held on Wednesday, November 7, at the Hyatt Regency Jersey City, located minutes from Manhattan at 2 Exchange Place.

Announced speakers and sessions include:

-It Pays to Play: Inside MetLife's High-Profile Marketing Strategy: MetLife, no stranger to world-class marketing campaigns, captured attention with the renaming of the National Football League's largest and most expensive stadium ever built. A look inside one international insurance organization's ongoing battle to build market awareness across channels, sports, lifestyles and nations. Speaker: Richard Wong, Vice President of Global Brands and Marketing, MetLife

-Clicking Back: How the Big I's Project CAP Seeks to Strengthen Agents' Online Clout: Backed by more than two decades of experience and expertise in both the insurance industry and internet marketing, Project CAP was created exclusively to help independent agents and carriers recruit and relate to today's insurance consumer. Speakers: Tim McDonnell, Corporate Relations, Independent Insurance Agents & Brokers of America, and Rich Hempel, Senior Vice President of Industry Solutions, Independent Insurance Agents & Brokers of America

-Starr Power: Inside the Relaunching of a Global Brand: For most of its long life, Starr was a global but lesser known organization. Then came the AIG reset. How one organization spreads its wings globally, creating messaging that is focused, attractive and effective. Speaker: Leilani Brown, Marketing Director, Starr Companies

-Profiting from Niches: Identifying and Pursuing Program Opportunities with Limited Resources: NIP and other nimble agencies have built fast-growing program businesses by identifying tightly focused markets, then working closely with carriers and distributors to create customized offerings and delivery platforms. A detailed look at how one leading program writer evaluates markets, develops offerings, reaches new markets and measures effectiveness. Speaker: Richard Augustyn, Founder and CEO, NIP Group

-How Chubb Used Cross-Channel Marketing to Restart Auto Markets: Chubb has launched a direct-to-consumer channel to foster growth in traditional agent channels and to defend its portfolio of customer projects. The result is increased response rates in auto cross- selling and better customer acquisition, with a noteworthy return on investment. The focus will be on leveraging direct-to-consumer channels in areas where agent efforts may have stalled, and how direct and indirect channels can find new synergies. Speakers: Andy Meng, Associate Director, Merkle, and Joanna McNamara, Vice President, Chubb Personal Finance

-Innovators on Innovation: Creating Breakthrough Insurance Products, Services and Delivery: A panel of innovation and insurance veterans discusses how they use market intelligence, data, internal expertise and creativity to help support new ideas and initiatives. They will also emphasize how to build organizational support, harness distribution and build marketing into the mix at the earliest stages. Listen to a podcast interview with Ty Sagalow, President of Innovation Insurance Group at www3.ambest.com/ambv/ displaycontent/video.aspx?vid-imas12sagalow. Speakers: Ty R. Sagalow, President, Innovation Insurance Group, and Matthew Power, Chief Innovation and Strategic Relationship Officer, Chartis Insurance

-Tweet, Share, Like: Interacting with Today's Insurance Media: Insurance publishers and editors explain how they are harnessing social media, what they've learned in using the various channels, how insurance marketers and communicators can best interact with their information and how communicators can get their messages out through their channels. Panel members: Lynna Goch, Editor, Best's Review magazine; Gavin Souter, Editor, Business Insurance; Christopher Luke, Group Publisher, Property Casualty 360 and National Underwriter; and Steve Wilson, Senior Publisher, Canadian Underwriter magazine - Insurance Media Group. A fifth panel member will be announced. Moderator: Jim Peavy, Assistant Vice President Public Relations, A.M. Best Co.

-Show, Don't Tell: New Paths to Communicating with Producers: Learn how to use video, audio and mobile devices to help turn traditionally tightly focused property/casualty agents into full- service, cross-selling producers. It's not easy, but it's important to reach producers when it matters most, with materials that are easy to understand and without costly time and effort. Speaker: Jerry Mainardi, Managing Partner, Selling Technologies

All sessions and speakers are subject to change.

The Insurance Marketing and Advertising Summit is a one-day conference focused on the property/casualty, life, health and reinsurance industries. It gathers marketers, communicators, product experts and insurance strategists for a day focused on cutting-edge communication, media, product development and distribution best practices.

Registration:

www.bestreview.com/imas

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