3 Leading Insurance Carriers Select New Offering from Brainshark and iPipeline

American National, Lincoln Benefit, and Mutual of Omaha

Increase Sales and Marketing Effectiveness with Expanded Resources for Producers

Exton, PA - June 15, 2006 - American National, Lincoln Benefit Life, and Mutual of Omaha are the first life insurance companies to take advantage of the partnership between iPipeline and Brainshark.  These carriers have integrated Brainshark on-demand presentations into iPipeline’s extensive insurance product database.  In doing so, they are able to easily present crucial product knowledge, sales tips, and advanced marketing concepts to the more than 750 General Agents, Broker Dealers, Banking Institutions and other Distributors who use iPipeline’s platform to conduct business.  

"A high percentage of our agencies utilize iPipeline for forms, rates, and product information," said David Behrens, Executive Vice President, American National Insurance Company.  "By enhancing those resources with on-demand presentations that we can create quickly and easily, we have the opportunity to communicate more effectively with our producers and truly speak to our audience."

Availability

Existing life carrier customers of both iPipeline and Brainshark can begin enhancing their product listings in iPipeline immediately, and at no additional charge.  Existing iPipeline carriers who are new to Brainshark can easily integrate the Brainshark enhancement for a limited license restricted to use within iPipeline.  Carriers looking to extend their Brainshark-delivered content beyond their iPipeline audiences can purchase a full Brainshark license.

About iPipeline

iPipeline provides insurance companies and distributors with point of sale tools enabling producers to market, sell, and transact insurance faster.  These web-based tools give producers access to iPipeline’s aggregated content databases that include over 1,200 annuity, disability, life and long term care insurance products.  iPipeline’s customer network connects over 750 wholesalers, banks and broker-dealers with over 125 insurance companies making life easier for their 250,000+ producers to increase premium production.  iPipeline’s suite of tools include forms libraries (including smart, electronic, online/offline, wizard based fillable forms), real time quotes (including web based illustration software), product information, field underwriting support, and other web-based services.  iPipeline’s tools can be used on a stand-alone basis and integrate easily into customer websites and workflows to power a compliant, branded end-to-end solution. 

For further information, visit us at www.ipipeline.com, or email us at sales@ipipeline.comor call 800-758-0824 now to gain a competitive edge today.

About Brainshark

Brainshark, Inc. is the leading provider of on-demand rich-media solutions that enable companies, government, and individuals to communicate critical knowledge quickly and consistently. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere.  Providing secure, enterprise-class applications for today’s global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.

For more information, visit www.brainshark.com.