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Image shows a graph with life insurance sales rising 7%
The 2026 Insurance Barometer study revealed that 40% of Americans have little or no understanding of life insurance.

Since the 2020 pandemic, life insurance sales have surged. In 2025, policy counts jumped 7% year over year, but there remains work to be done, LIMRA researchers say.
Image shows a packed room with Trump on a screen.
The administration said workers will be able to open accounts through a new federal website, TrumpIRA.gov, beginning next year.

President Donald Trump on Thursday signed an executive order aimed at expanding access to retirement savings accounts for millions of workers who lack employer-sponsored plans.
Image shows an advisor meeting with a kid
Millennials and Gen X are starting to prioritize retirement income earlier in their careers.

Younger clients are moving away from accumulation-only thinking to a more balanced approach that includes protection and income planning.
Salene Hitchcock-Gear

Prudential’s Salene Hitchcock-Gear modernizes a legacy brand through tech-driven buying and wellness initiatives while empowering advisors to provide essential financial protection to a diverse 21st-century audience.
We are in the midst of “the great wealth transfer,” in which an estimated $54 trillion is expected to pass on to widows. Of that amount, $40 billion or more will go to widows who are baby boomers and older. That’s according to research from Cerulli Associates.

We are in the midst of “the great wealth transfer,” in which an estimated $54 trillion is expected to pass on to widows. Of that amount, $40 billion or more will go to widows who are baby boomers and older. That’s according to research from Cerulli Associates.