Colorado Casualty™ Announces Agents’ Interactive Community™

 

Unveiled during the company’s Denver sales meeting, the interface is designed similar to other social media sites, but will be proprietary to Colorado Casualty’s appointed agents. Two regular blogs will guide conversation topics, kicking-off with “Partnerships as the Foundation for Success,” which correlates with the company’s new tagline “Strength through Partnerships,” emphasizing its long-time commitment to the independent agency system. 

“Our new communication channel allows for immediate idea-sharing among a much larger group of our partners,” said Keith Braxton, president and chief executive officer, Colorado Casualty. “Listening to varied perspectives from across our company’s six state territory will generate meaningful discussion, which we hope will reinforce our relationships and generate new ideas that can strengthen how our agents grow business with us.”

“Keith’s Corner” will be a bi-weekly blog in the Agents’ Interactive Community in which Mr. Braxton will speak to agent-based initiatives and respond to suggestions from the field. Colorado Casualty department leaders will also regularly introduce industry topics and operational announcements.

Gretchen Haney, a marketing specialist with Lovitt & Touche, Inc. in Tempe, Arizona, sees the new medium as a competitive advantage. “It allows us to communicate with our peers more readily, which will provide insight to their regional appetites that we can apply to our own business strategies. Just as important is the opportunity for more dialogue with company representatives and hearing feedback outside of regional meetings.”

The Agents’ Interactive Community is Colorado Casualty’s latest initiative aimed at furthering communication among agents and with the company, and achieving greater agency satisfaction and success. A recently published J.D. Power and Associates survey of more than 2,300 agents found that insurers can best improve agent satisfaction through key carrier contacts, with 28% of respondents ranking that as most important to them.

About Colorado Casualty

Colorado Casualty offers property and casualty products, including a comprehensive set of commercial coverages, distributed only through appointed independent agents.  Headquartered in Centennial, Colorado, Colorado Casualty provides insurance in Arizona, Colorado, Nevada, New Mexico, Utah, and Wyoming.

Colorado Casualty is part of Liberty Mutual Agency Markets, a business unit of Liberty Mutual Group, consisting of property and casualty and specialty insurance carriers that distribute their products and services primarily through independent agents and brokers.  Liberty Mutual Group ranks 86 on the Fortune 500 list of the largest U.S. corporations based on 2008 revenues.  The company has financial strength ratings of A (Excellent) from the A.M. Best Company, A2 (Good) from Moody’s Investors Service, and A- (Strong) from Standard & Poor’s.

Contact:

Christopher Goetcheus, 774-279-5923
christopher.goetcheus@coloradocasualty.com