Are Criminals Endangering The Customer Experience?
By Paul S. Henry
Soon after the first insurance policy was written, and the first investment account was opened, criminals began looking for ways to misappropriate funds.
From the beginning, financial services companies have grappled with the challenge of creating a seamless customer experience, while also providing a level of security that protects both the company and the customer.
In the current environment of the internet and advanced technology, this problem compounds exponentially. While the latest tech allows for easier and smoother business processes for consumers, it also opens up new avenues for criminal activity.
The very defenses that companies set up to combat fraudsters can negatively affect the customer experience that they work so hard to cultivate.
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