AmeriLife partners with Palantir on AI rollout across insurance distribution

AmeriLife Group is partnering with Palantir Technologies to bring artificial intelligence into its insurance and retirement distribution operations, with AI-powered workflows already in production at Crump Life Insurance Services and broader deployment planned across the company.

The enterprise agreement brings Palantir’s Foundry data platform and Artificial Intelligence Platform, known as AIP, to AmeriLife’s health and wealth distribution businesses. The technology will support business workflows, beginning with case management and back-office operations at Crump.

AmeriLife described the agreement as a shift toward an AI-driven operating model built on a unified data foundation, rather than adding individual AI tools to existing processes.

The company said the approach is intended to connect operations and improve the experience for agents, financial professionals and carrier partners.

“Across our industry, the conversation about AI has largely been about productivity tools and digital assistants,” said Scott R. Perry, AmeriLife’s chairman and CEO.

“Partnering with Palantir, which is widely trusted with some of the most complex and consequential data challenges in the world, allows us to rebuild how our business runs, from the first client conversation to the placed policy.

We're already seeing results at Crump, and this partnership ignites the next phase of AmeriLife's transformation across our Health and Wealth distribution businesses.”

Crump deployment begins broader rollout

Following a successful pilot, Palantir-powered capabilities are now in production at Crump. The technology is part of the next generation of Crump’s ACE platform, which supports case management and back-office operations.

AmeriLife and Palantir did not disclose specific performance results or identify the individual tasks currently handled through the platform. Financial terms of the agreement were not disclosed.

The companies plan to expand the technology into additional workflows across AmeriLife’s health and wealth businesses in the coming months.

Those deployments are intended to speed business processes, improve visibility for agents and advisers and create a more connected experience across the distribution network, according to the announcement.

“AmeriLife is putting AI at the center of how its business operates and how it serves insurance and financial professionals,” said Ryan Taylor, Palantir’s chief revenue and legal officer.

“By deploying Foundry and AIP to work across its Health and Wealth businesses, AmeriLife is building a durable operating advantage in a complex, highly regulated industry. What's already in production at Crump is just the beginning.”

AmeriLife finalized its acquisition of Crump Life Insurance Services and Hanleigh Management from TIH in March 2025. Crump continued operating as a standalone brand within AmeriLife’s wealth business.

At the time of the acquisition announcement, Crump reported serving more than 31,000 financial professionals and placing approximately $13 billion in annual premiums. The company also reported handling more than 145,000 insurance policies and $100 billion in life insurance protection annually.

AI adoption across the industry

The partnership comes as insurance distributors and carriers increase their use of AI. Half of surveyed brokerage general agencies and independent marketing organizations were already using AI tools such as ChatGPT, according to a March study by LIMRA and the National Association of Independent Life Brokerage Agencies.

Another 18% planned to adopt the technology in the near future, primarily to support marketing, productivity and business insights. The study also found that 85% identified increasing sales of existing products as a top priority, while 82% focused on expanding their networks of financial professionals.

AI adoption is also increasing among insurers. In an April survey of more than 150 rated insurers and managing general agents, AM Best found that 41% were actively using AI across core business areas, while nearly 20% were at an advanced stage of implementation.

Nearly 60% of respondents expected AI to significantly transform their business models within one to three years.

AmeriLife operates in the life and health insurance, annuity and retirement planning markets. The company said its distribution network includes more than 325,000 agents, advisers and financial professionals, along with 160 marketing organizations and insurance agency locations.

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This report compiled by InsuranceNewsNet staff.