Advisors bet on US stocks to outperform in 2023 amid tech rebound
(London, January 2023) Advisors think we are in the worst investment climate since 2008 but are betting on US stocks to outperform this year amid a tech rebound, new research shows.
A CoreData Research study of nearly 500 US financial advisors found almost six in 10 (57%) think US stocks will outperform their global peers in 2023. Driving the home bias is an expectation that technology stocks will stage a recovery. About half (48%) say tech stocks will rebound in 2023, compared to just 15% who disagree.
While US advisors favour domestic markets, they nevertheless think this is the worst time to invest since 2008. More than half (54%) say we are in the most difficult investment environment since the Global Financial Crisis. Furthermore, advisors expect market turbulence to intensify. Four in 10 (40%) agree that volatility will increase over the next 12 months – nearly double the proportion that disagree (23%).
Adding to the gloomy outlook are expectations of more rate rises to fight inflation — raising the spectre of recession. Half (50%) of advisors think the Fed will increase rates above 5% in 2023.
The study, conducted in December, also shows these macro and market headwinds are top of mind when it comes to the greatest risks facing advice firms. Respondents say volatile markets (57%), inflation (56%) and recession (49%) present the biggest challenges to their businesses over the next 12 months.
Against this bleak macroeconomic backdrop, geopolitical challenges also loom large on the risk radars of advisors. In fact, three in 10 (30%) think US-China tensions pose more of a risk than recession.
Amid the expected uptick in volatility, more than four in 10 (42%) advisors say they are positioning client portfolios defensively. But they face challenges implementing these strategies — almost half (45%) are struggling to find safe-haven assets. This is raising questions about the suitability of the 60/40 portfolio, with nearly three in 10 (27%) saying the model no longer works.
“The 60/40 portfolio model had a year to forget in 2022,” said Andrew Inwood, founder and principal of CoreData. “We expect advisors to re-evaluate strategies based on this traditional model as they seek more innovative solutions to diversify portfolios ahead of what will likely be another bumpy year.”
Meanwhile, the challenging backdrop is propelling US advisors towards active managers.
Nearly four in 10 (38%) say they will increase client allocations to active funds over the next 12 months. A lower proportion of just over a quarter (27%) plan to raise allocations to passive funds.
Elsewhere, nearly a third (31%) of advisors will increase client allocations to ESG funds over the coming year. But a fifth (21%) do not invest client money in ESG. And enthusiasm for renewables is muted, with more advisors set to raise client allocations to oil and gas stocks (30%) than clean energy stocks (27%).



American Equity readies 2022 earnings report amid ongoing conflicts
1 in 3 Americans struggling financially but goal-setting is a game-changer
Annuity News
- Lincoln Financial Introduces First Capital Group ETF Strategy for Fixed Indexed Annuities
- Iowa defends Athene pension risk transfer deal in Lockheed Martin lawsuit
- Pension buy-in sales up, PRT sales down in mixed Q3, LIMRA reports
- Life insurance and annuities: Reassuring ‘tired’ clients in 2026
- Insurance Compact warns NAIC some annuity designs ‘quite complicated’
More Annuity NewsHealth/Employee Benefits News
Life Insurance News
- Flawed Social Security death data puts life insurance benefits at risk
- EIOPA FLAGS FINANCIAL STABILITY RISKS RELATED TO PRIVATE CREDIT, A WEAKENING DOLLAR AND GLOBAL INTERCONNECTEDNESS
- Envela partnership expands agent toolkit with health screenings
- Legals for December, 12 2025
- AM Best Affirms Credit Ratings of Manulife Financial Corporation and Its Subsidiaries
More Life Insurance NewsProperty and Casualty News
- Live near a stream on Oahu? See changes to flood insurance maps
- What to know about insurance if your house flooded
- Judge rules BRIC program cut unlawfully
- Which safety features actually lower your car insurance rate?
- Which safety features actually lower your car insurance rate?
More Property and Casualty News