Rising Interest Rates Scramble Annuity Sales Forecasts - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Conference Coverage
All Conference Coverage
Order Prints Share
May 13, 2022 No comments

Rising Interest Rates Scramble Annuity Sales Forecasts

By John Hilton InsuranceNewsNet

Annuity exchanges could become big business over the coming quarters as short-term fixed-rate deferred contracts expire.

It is part of a business climate supercharged by the rise in interest rates, said Todd Giesing, assistant vice president, Secure Retirement Institute Annuity Research.

"The pace of change is just unbelievable and trying to keep up with it is a challenge for the insurers," he said. "But it's also an opportunity."

Giesing will be joined by Teddy Panaitisor, research analyst for SRI, for a session today titled, "Bringing it all Together: Annuity Market Overview & Redefining the Future" at the Retirement Industry Conference, hosted by SRI and the Society of Actuaries.

The 10-year Treasury rate began 2022 at a measly 1.5% and climbed to 3.1% as of Friday. The Federal Reserve hiked short-term interest rates by 0.50% last week, as part of an effort to tamp down the inflationary pressures weighing on Americans.

It all adds up to a nice runway for annuity sales, Giesing said. While first-quarter sales tend to lag, March saw record-high numbers, the SRI reported last week. Total 1Q annuity sales increased 4% to $63.6 billion, a lot of it coming after an initial 0.25% rate hike by the Fed in March.

“Rising interest rates and increased market volatility shifted the product mix this quarter with fixed annuity products driving the overall growth," Geising said.

Total fixed annuity sales were $35.2 billion, up 14% over first quarter 2021. Double-digit growth for fixed indexed annuities and fixed-rate deferred annuities drove the overall fixed annuity sales to pre-pandemic levels.

Exchanges Could Be Coming

Annuity exchanges are a likely source of money in the coming quarters, Geising said, adding that SRI has no data on the market. But ultra-low interest rates led to many very short contracts for fixed-rate deferred annuities in recent years.

"Our assumption is most of these contracts are short duration, three years, maybe five years tops, just because of the way the rate environment has been over the past two years," Geising explained. "It just doesn't pay to go long on the duration. There's just not enough extra crediting in the longer ones because of the way rates have fallen over the past few years."

When those contracts come due, the money has to go somewhere, he added.

"We do expect that there'll be a cycle of money in motion that will continue to feed fixed-rate deferred sales for the next couple of years," Giesing said.

A RILA Sales Blip?

The recent annuity sales star, registered index-linked annuities, receded a bit in the first quarter. RILA sales were $9.3 billion, 2% higher than first quarter 2021, but a 10% drop from prior quarter. RILA products still have plenty going for them, Giesing said, calling the sales dip "a momentary blip."

Projections for equity markets are not promising over the next five years, he noted, which makes the downside protection offered by RILAs more attractive.

"The other factor we're watching very closely is the rise of guaranteed living benefits in this segment," Giesing said. "We feel there's potential from the RILA market for guaranteed living benefits to be a larger component."

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at john.hilton@innfeedback.com. Follow him on Twitter @INNJohnH.

© Entire contents copyright 2022 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Advisor News

  • A rising retirement challenge: The license to spend
  • Financial stress leaves less room for retirement saving
  • Giving while you’re living: 3 frequently asked questions about gifting
  • Helping clients prepare for one of their biggest retirement expenses
  • Important year-end financial conversations every advisor must have
More Advisor News

Annuity News

  • A rising retirement challenge: The license to spend
  • What lower interest rates mean to annuity payouts
  • AM Best downgrades A-Cap insurers amid financial and regulatory troubles
  • Lawsuit claims Delaware Life hid billions in insurer-linked investments
  • AM Best to Deliver Presentation at 2026 ACLI Annual Conference
More Annuity News

Health/Employee Benefits News

  • AAA: Time to evaluate Medicare coverage
  • Healthcare workers see rising insurance costs Healthcare workers face soaring health insurance costs
  • Franklin County Seeks Case Aide for Children and Youth Services
  • As immigrant Medicaid cuts take effect, some in WA can keep their coverage
  • WNY urology practice plans ‘fresh start’ outside Kaleida, with insurance questions ahead
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Study Results from Cornell University in the Area of Insurance Reported (Regulatory Competition In the Us Life Insurance Industry): Insurance
  • AM Best Comments on Issuer Credit Ratings of Pacific Life Insurance Company’s Commercial Paper Following Amendment to Program
  • AM Best Affirms Credit Ratings of Protective Life Corporation and Its Key Subsidiaries
  • ICICI Life Insurance names Sidharatha Mishra managing director, CEO
  • Lawsuit alleges companies collected $30 million in ‘illegal wager on human life’
Sponsor
More Life Insurance News

NEWS INSIDE

  • Annuity Index
  • Companies
  • Earnings
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press ReleasesAll press releases

  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
Add your Press Release >

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.