Being Creative is Insurers’ Route to Success

The 2017 LIMRA Distribution Conference wraps up today, but not before a final morning of sessions.

The past 24 hours featured a flurry of activity at the Ft. Lauderdale resort as LIMRA guests enjoyed sunshine and mid-70s temperatures amid important industry strategy sessions.

Topics included agency building and direct-to-consumer distribution. Peter Sheahan, best-selling author and founder of the Karrikins Group, a consulting firm, told attendees that disruption can be a positive.

Likewise, there was plenty of talk about how consumers find insurance products and how insurers can find consumers.

Here are some samples of the conversation via social media:

The single biggest trend in sales is the way we sell products has moved from push to pull. @PeterGSheahan #2017DistConf pic.twitter.com/HR6qrr7mat

— InsuranceNewsNet (@InsNewsNet) March 2, 2017

Heard at #2017DistConf: "Keep that client from the womb to the tomb"

— Paul Van Siclen (@PaulVanSiclen) March 2, 2017

What timing! Amazing shot of @hellocountry's Kristi Zimmerman during her #2017DistConf breakout session. pic.twitter.com/Ejp2x9WnIh

— LIMRA (@LIMRA) March 2, 2017

"42% of customers discover Life Insurance products online" #2017DistConf pic.twitter.com/rICpso9NJw

— Paul Van Siclen (@PaulVanSiclen) March 2, 2017

LIMRA's own, Sean O'Donnell opens up for our final speaker with a tip for the industry--"Open up and share ideas." #2017DistConf pic.twitter.com/NfIs3xbrRY

— LIMRA (@LIMRA) March 2, 2017

85% of customers will manage their business relationships wiithout talking to a single person, Gartner survey says #2017DistConf

— InsuranceNewsNet (@InsNewsNet) March 3, 2017

"What you say no to may be more important than what you say yes to." Says @PeterGSheahan of Steve Jobs' legacy. #2017DistConf pic.twitter.com/UfwcYilC0Z

— LIMRA (@LIMRA) March 2, 2017

Mobile channels will overtake traditional in new account opening in the next 3 years, @Adobe survey says #2017DistConf

— InsuranceNewsNet (@InsNewsNet) March 3, 2017