What Insurers Can Learn From The Presidential Campaign

Highlights from today's session at the IRI Marketing Summit

"If you invest in analytics, you are going to outperform your peers" - @BigData_paulz at #iriSummit pic.twitter.com/LZdgDBhXoA

— Insured Retirement (@IRIonline) March 22, 2016

Pitching annuities not ab getting advisors "excited," says VP John Rafferty of @Symetra_SYA. Prod needs reframing as gaur income. #IRISummit

— InsuranceNewsNet (@InsNewsNet) March 22, 2016

Presidential cands do a great job marketing specific messages, says VP Rodney Branch of @Prudential. Plenty to learn from them. #IRISummit

— InsuranceNewsNet (@InsNewsNet) March 22, 2016

Congrats, again, to all the recipients of the IRI Marketing Innovation Awardhttps://t.co/aQ9vXWoQhd #iriSummit pic.twitter.com/zqdjCi5jvE

— Insured Retirement (@IRIonline) March 22, 2016

AXA US Senior Executive Nick Lane on the evolving future of retirement at the 2016 IRI Marketing Summit. #IRIsummit pic.twitter.com/52bmg9VdKE

— AXA US (@AXA_US) March 21, 2016