7 strategies to attract millennial employees
- Create a strong why. Butler cited surveys that show personal growth is that the top of the wish list for young workers who are looking for employment in a particular organization. Next is the organization’s impact on society, while salary is at the bottom of the reasons why young workers choose to work for one organization over another.
- Optimizing interviews. Having a structured interview process, where candidates are asked questions and their responses are weighed against those of other candidates, is more likely to bring in top talent than having a less structured interview process.
- Leveraging video. Butler said job candidates are 800% more likely to be attracted to a job advertisement that incorporates video.
- Leveraging external referrals. Butler suggested giving financial rewards to employees who recruit workers.
- Optimizing an online presence. Job candidates want to find out information on what kind of an organization they are applying to, Butler said. “It’s important for you to build a picture of what it’s like to work at your organization.”
- Create offers they can’t refuse. Companies that are creative in offering perks such as tuition reimbursement, a home office stipend or paying for internet, will attract young talent, Butler said.
- Onboarding experience. About one-third of new employees quit their jobs within the first 90 days of being hired, Butler said. It’s crucial that the onboarding experience is a positive one for the new employee.