7 strategies to attract millennial employees

Leveraging generational knowledge is one key to attracting and retaining a younger workforce, according to Jeff Butler, author of The Authentic Workplace.

Butler discussed methods of recruiting and keeping millennials during a presentation Monday afternoon at the National Association of Heath Underwriters annual convention.

“If you want to bring in younger talent and you already have young talent in your agency, your young workers already know how to reach that younger talent,” he said.

Butler presented seven strategies to bring in and retain younger workers.

1. Create a strong why. Butler cited surveys that show personal growth is that the top of the wish list for young workers who are looking for employment in a particular organization. Next is the organization’s impact on society, while salary is at the bottom of the reasons why young workers choose to work for one organization over another.
2. Optimizing interviews. Having a structured interview process, where candidates are asked questions and their responses are weighed against those of other candidates, is more likely to bring in top talent than having a less structured interview process.
3. Leveraging video. Butler said job candidates are 800% more likely to be attracted to a job advertisement that incorporates video.
4. Leveraging external referrals. Butler suggested giving financial rewards to employees who recruit workers.
5. Optimizing an online presence. Job candidates want to find out information on what kind of an organization they are applying to, Butler said. “It’s important for you to build a picture of what it’s like to work at your organization.”
6. Create offers they can’t refuse. Companies that are creative in offering perks such as tuition reimbursement, a home office stipend or paying for internet, will attract young talent, Butler said.
7. Onboarding experience. About one-third of new employees quit their jobs within the first 90 days of being hired, Butler said. It’s crucial that the onboarding experience is a positive one for the new employee.

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at Susan.Rupe@innfeedback.com. Follow her on Twitter @INNsusan.

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