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Jennifer Douglas

Jennifer Douglas is part of a team responsible for implementing and managing processes to ensure the quality of LIMRA’s research program. She may be contacted at [email protected].

July 1, 2025

Timeless influencers: Financial professionals and life insurance brands

Research shows clear evidence of the important role distribution partners play in raising brand awareness.

January 1, 2024

The fear factor: Consumers and their finances

Americans share what scares them most about their finances.

October 1, 2022

Consumer concern shifts from COVID-19 to the economy

Confidence in life insurers and agents remains high.

January 1, 2021

Americans More Confident In Life Insurance Since COVID-19

The pandemic has made consumers more aware of the need for life insurance and more aware of the role of the advisor in the purchase process.

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