#25: 10X Your Life, with Grant Cardone

It's time to 10X your life. Grant Cardone says you’re thinking too small. And that success is not an option – it’s your obligation.

Grant’s message is simple: that in today’s world, we don’t do the work that’s necessary to be successful, or even pay attention to the people who make us happy. Grant is an old-school sales motivator, and he doesn’t train so much as he preaches.

We’re not talking about a droning Sunday sermon – it’s more of a foot-stomping, straight-talking approach that can’t help but get you out of your seat and selling.

10X Your Life with Grant Cardone

Grant doesn’t shy away from saying that advisors are just people who don’t want to admit that they’re salespeople. Ultimately, he says if you’re not successful, it’s because you choose not to be. Success, he says, is your duty, your obligation and your responsibility.

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SHOW NOTES:

05:05 A lot of insurance and financial advisors don’t see themselves as salespeople. What would Grant say to them?

06:30 Then there are those who recognize that they’re in sales – but don’t believe they need sales training at this point in their career. Grant offers advice to that crowd.

08:20 One of the key points from this interview is simply this: you’re thinking too small.

10:10 A lot of people who consider themselves solopreneurs are doing everything because they don’t have staff. Grant has this advice for people who are in that mindset.

12:00 To be great at sales – or at anything, for that matter – Grant says you need to make a commitment to something.

13:50 Ultimately, the decision you need to make is between being a professional or an amateur.

17:20 Grant says becoming obsessed is crucial – because it helps people to avoid financial disaster.

20:30 How does Grant sustain his own high level of obsession? After all, he’s creating, he’s speaking, he’s on social media – it seems like he’s everywhere.

23:25 Grant talks about how he maintains such a high level of energy.

24:50 Grant talks a lot about 10X, which he says is critical to business today.

27:55 For insurance and financial advisors, maximizing earning potential is all about maximizing sales. Grant says a key step on the path to doing that is hard selling – pushing, knowing that you’re helping people do what’s best.

29:10 The opposite, of course, is the soft sell. But as you might imagine, Grant is not a fan.

31:00 There is always the risk that Grant’s approach could cause the buyer to push back a bit and say you’re applying too much pressure. In those instances, Grant’s approach is to double-down.

31:55 Are there ways to “soften” a buyer?

33:10 One of the biggest mistakes Grant sees salespeople make is losing sight of the sale – and working too hard to get people to like them.

35:10 A lot of gurus preach about the importance of time management. Grant’s take on it is pretty much the opposite.