|PR Newswire Association LLC|
This rapid growth highlights a shift in the marketplace. Increasingly, customers make buying decisions based less on brands, which previously were a proxy for quality, and more on trusted information about a company's actual customer experience. Such information is now widely available through online user reviews, expert opinions, and other easily accessible word of mouth, even about B2B companies.
"To survive in this new environment, companies must deliver customer experiences that match their brand promises," said
Sequoia is the sole investor in
"We're delighted to continue working with Sequoia," said
- expand its SaaS platform to stay ahead of the exploding volume of customer feedback and customer information that's available both within businesses and outside them in social media;
- enhance its text analytics engine to enable real-time root cause analysis of customer pain points;
- grow its offices in the US,
Argentina, and the UK, as well as its recently opened divisions in Germany, France, Hong Kong, and Australia; and
- increase its cloud footprint to better accommodate its millions of business users across six continents and in 70 languages.
Medallia® is the Customer Experience Management company that is trusted by hundreds of the world's leading brands, including Four Seasons, GE, Macy's, Sephora, and Zurich Insurance.