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"Frankly, we're not surprised people spend more time thinking about vacations instead of tackling larger challenges such as saving for retirement or higher education, particularly at this time of year," said
Age played a significant role in influencing respondents' answers. The survey found that time spent thinking about planning for retirement increased dramatically with age. A mere nine percent of respondents between the ages of 18 to 34 indicated retirement planning was top of mind. This response rate jumped considerably with each age group to 31 percent (35 to 44), 37 percent (45 to 54) and 40 percent (55 to 64). Not surprisingly, time spent planning for the cost of education decreased with age. The survey's youngest respondents were much more likely to spend time thinking about higher education costs, with 38 percent indicating so, compared to those ages 35 to 44 and 45 to 54, (24 percent and 18 percent, respectively).
The focus on vacation planning generally increased with age as well, with 25 percent of 18-to-34 year-olds saying vacation planning took top priority compared to 35 percent of those 65 or older. Time spent thinking about planning for a big purchase, like a new home or car, decreased with age. More than one quarter (27 percent) of respondents 18-to-34 prioritize this type of planning versus only 11 percent of those between ages 35 and 44.
The number of children in a household also affected respondents' priorities when it comes to thinking about planning for retirement and the cost of higher education. Those who have children indicated that they spend more time thinking about planning for higher education (28 percent) versus thinking about planning for retirement (19 percent).
"Parents face a major challenge when it comes to navigating the balance between saving for retirement and helping their children with the rising rate of tuition," continued Thoma. "It is important to prioritize your goals and view them together rather than delaying saving for one goal over another. By understanding how your goals interact, you can work to make sure you don't inadvertently derail one when saving for another."
About Edward Jones
Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 12,000 financial advisors work directly with nearly 7 million clients to understand their personal goals – from college savings to retirement – and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today. Edward Jones, which ranked No. 4 on
Survey was conducted by
SOURCE Edward Jones