A Better Way To Life Insurance

Legal & General America is helping advisors streamline processes to accelerate business growth and give their clients a faster, easier way to get the coverage they need.

With light at the end of the proverbial COVID-19 tunnel, it’s human nature to seek out the bright side. Many have slowed down to appreciate life — we’ve deepened our sense of gratitude, been more in touch with our families and communities, enjoyed clearer days with less pollution, and leveraged technology for, well, just about everything.

More people are likely to buy life insurance due to COVID-19:
Millennials (45%) Gen X (33%) Baby Boomers (15%)

On another bright note, America is recognizing the essential need for life insurance. And Legal & General America (LGA) is meeting the need head on, providing simple, affordable coverage with the Horizon Experience. By using technology that empowers advisors to have better interactions with their clients and a friendlier path to coverage, LGA and its valuable distribution partners can help close the $15 trillion life insurance coverage gap in America.

“We’re delivering on the promises we’ve made to our customers and ourselves,” says Mark Holweger, president and CEO of Legal & General America. “With our goal to simplify the life insurance process, we never lose sight that our business is about meeting our customers where they are in their lives and providing what they need — when and where they want it. That’s Horizon in action.”

Brooke Vemuri, VP, Business Change and Transformation at Legal & General America, explains, “When we started our digital journey, we did so with technology that would be expandable for all the capabilities advisors want.” Some of the enhancements LGA promised are here, such as our new advisor application, which eliminates the need for paper and gives advisors the flexibility to simply drop a ticket, complete the full digital application with their clients or only complete part of the digital app and send to their client to finish. “The digital application speeds up the process and opens the door for exam-free approvals for those who would have otherwise taken a paper application path,” says Vemuri.

“The entire process for life insurance was so quick and efficient! I am so thankful for the ease of applying and signing online.”
— LGA customer

Advisors can leverage LGA’s enhanced technology, accelerated underwriting and digital processing to increase efficiency and productivity in life insurance sales, especially among younger clients. Nearly 30 percent of Millennials say they would not set up their own life insurance and other financial activities without a personal financial advisor, demonstrating the importance — and demand — for agents and advisors to guide our next generations.

“Once we realized the much longer cycle time and lower placement rate for our paper applications compared to Horizon, we immediately expanded training to move all our business over to the digital platform as soon as possible.”
— Agency partner

The need for life insurance is top of mind for the United States — one of the few good things to come out of the pandemic. As America gets closer to living in a post-COVID-19 world, closing the coverage gap for more than a third of our country’s population won’t be easy. But with the strides in digital capabilities that Legal & General America is making, they’re more than up for the challenge.

Learn more about the Horizon Experience and latest digital enhancements at BetterWayToLifeInsurance.com.

Did you know?

Horizon started out as a project name — it’s now a way of doing business.

What started in 2018 as an internal project name for Legal & General America’s digital transformation has become an active principle guiding the business.

“From the beginning, Horizon has been a symbol of our future-forward approach to business without losing sight of the human interaction people — and businesses — will always need,” says Holweger.

So far, Horizon has been the answer to what today’s advisors and clients are looking for: Making the life insurance process faster, easier and better in the name of protecting more Americans with the insurance they need.

All LGA platform stats as of Q1 2021
All ownership and consumer trends stats are from the 2021 Insurance Barometer Study,
LIMRA and Life Happens

Not all applicants will qualify for an exam-free experience. Those who do not meet the criteria or who have insufficient medical or lab evidence will require a paramed exam. The digital application is available for Banner Life business only at this time and is not available in NY.

Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, Maryland and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner does not solicit business there. The Legal & General America companies are part of the worldwide Legal & General Group. For broker use only. Not for public distribution. 21-123