LIVE from Protectors Vegas

The largest event convening the life & annuity industry — the producers, carriers, wholesalers, capital, and platforms shaping the future of income and financial security. Three days. One ecosystem.

Protectors Vegas 2026 LIVE Coverage

Coverage starts November 9th

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LIMRA study shows interest in life insurance at an all-time high

While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year.