Pleasant Hill, Iowa. May 26th, 2015- Wink, Inc. (originally known as AnnuitySpecs.com) celebrates their 10-year anniversary on May 27th, 2015. Wink is the competitive intelligence firm behind the industry’s #1 source for annuity and life insurance product information, LookToWink.com’s AnnuitySpecs and LifeSpecs analysis tools. Wink also distributes Wink’s Sales & Market Report, the longest-running, most comprehensive source of indexed insurance product sales and trends.
Wink founder Sheryl J. Moore is the foremost authority in the indexed life & indexed annuity markets; she has worked in the research and development of these products for over 16 years and is committed to advocacy of the life insurance industry.
Moore’s experience working for insurance companies helped her to quickly identifying a need that was unmet in the insurance industry a decade ago: competitive intelligence. In 2005, she began developing the AnnuitySpecs tool out of her home in Des Moines, Iowa.
Demand for the website was growing and Sheryl needed a partner-in-crime. Victoria L. Peterson quickly stepped-up to the plate; today she serves as the Vice President of Operations for Wink.
Before the dynamic duo knew it the LifeSpecs tool had been developed, and they were presented with the opportunity to buy an established sales report from a former colleague (now, Wink’s Sales & Market Report). The demand for their consulting services began to rise and their staff continued to grow until the team found that they were too big to be housed in Moore’s home.
Now in their own brick-and-mortar with a full staff, Wink has become THE go-to-source for competitive intelligence in the life insurance and annuity industries.
Peterson describes the name “Wink” as representing the company’s mission, personality and culture. “We are a competitive intelligence firm (and we’ve got the intel that you need *wink*). We are fun, young, and dynamic. This brand not only describes our company aptly, but it also encompasses our many products and services.”
To this day, Wink carries-on Moore’s commitment to the advocacy of the life insurance industry, spending a great deal of time educating the public, media outlets, regulators, and legislators on life insurance and annuity products; their markets, sales, and distribution.
And the best part about Wink? They don’t do all this with a straight face and a stiff upper-lip; Wink makes insurance AWESOME! Moore’s vision for the future promises to exceed the expectations of their Wink customers.
For more information go to www.LooktoWink.com.
The staff of Wink, Inc. has combined experience of nearly four decades working with life insurance and annuity products. The firm provides services in speaking, competitive intelligence, research, training, product development, and marketing of annuities and life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.
Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive life insurance and annuity due diligence tools, LookToWink.com’s AnnuitySpecs and LifeSpecs analysis tools. Ms. Moore is the author of the quarterly Wink’s Sales & Market Report; serving as the insurance industry’s #1 resource of indexed insurance products since 1997. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently cited by regulators, heard in seminars and quoted by industry trade journals.
Victoria L. Peterson is the Vice President of Operations at Wink, Inc.: overseeing all company accounts, market research projects, as well as the quality and accuracy of website and report content. Ms. Peterson is in charge of the day-to-day operations of the company, managing the staff employed by the firm and developing new business for the company’s intelligence products and services.