Insurance lead service provider QuoteWizard, lowers their max leads sold for auto insurance to 4, half of the industry standard, and rolls out an aggressive new free lead offer.
When it comes to shared insurance leads a common issue of concern among buyers is the amount of competition per lead. It is easy to understand why an insurance agent would want less competition per lead. On the other hand, it makes sense that lead sellers are going to want to maximize their return on leads.
As it stands right now the industry standard among top lead companies is to sell a lead to no more than 8 buyers max. Most leads are actually sold to around 3 agents or less on average but the higher population zip codes will often have many more buyers.
In an effort to address this customer concern QuoteWizard recently updated the maximum times an auto insurance lead could be sold to 4 which is half of the industry standard of 8. This came as a surprise to many industry insiders such as InsuranceLeadsGuide.com marketing editor Bryan Gray who said, “I would not expect a company to make such as drastic cut in the max agents per lead, let alone with its biggest product line. This is one of several big moves in recent months by QuoteWizard and will be well received among lead buyers.”
When approached with the new changes the website Gray contributes to was offered the opportunity to offer its readers an exclusive lead promotion of $150 in free leads to new agent signups interested in starting an insurance lead campaign.
QuoteWizard is a Seattle based technology company that connects consumers looking to buy insurance with industry carriers and agents. This value added service makes comparison shopping easier and faster for buyers while also providing a superior marketing resource for insurance sellers. The company focuses on auto, home, renters and life insurance lines and was recently awarded the 2013 Best Value Leader Award in the insurance category by the LeadsCouncil. For more information readers can visit a comprehensive Quote Wizard review published at InsuranceLeadsGuide.com.
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