Valassis Data is at the Core of Community Rebuilding and Revitalization
Valassis is uniquely positioned to provide a historical baseline and track population growth at a neighborhood level. Working closely with the
“Valassis owns the most comprehensive national address footprint in the country and we are truly excited to use this data to equip cities like
In 2006, Valassis shared its pre-Hurricane Katrina household data with the
“New Orleans’ rebirth is a testament to the power of Valassis data,” said
Additionally, use of the data has expanded to identify areas of
“Having access to this information has led to investments in
In addition to rebuilding efforts, Valassis data has been utilized for community planning, reclaiming vacant properties, water, sewer and gas pipeline management and traffic impact analysis. “The data is a powerful tool for community planning and investment,” Green said. “We are proud to partner closely with communities to further this important work.”
Learn more about Valassis’ data solutions.
About Valassis
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper.
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