US consumers keep spending despite high prices and their own gloomy outlook. Can it last?
Spending by consumers rose by a brisk 0.4% in September the government said Friday — even after adjusting for inflation and even as Americans face ever-higher borrowing costs.
Economists caution that such vigorous spending isn't likely to continue in the coming months. Many households have been pulling money from a shrinking pool of savings. Others have been turning increasingly to credit cards. And the additional savings that tens of millions of households amassed during the pandemic — from stimulus aid and reduced opportunities to travel, dine out and visit entertainment venues — are nearly depleted, economists say.
Still, the truth is no one knows where things go from here, given the unusual nature of the post-pandemic economy. The “death of the consumer” and an ensuing recession have been forecast by most economists for at least a year. So far, not only is no recession in sight but consumers as a whole appear to be in robust health. Spending might cool in the coming months, yet it's far from clear it will collapse.
On Thursday, the government said the economy accelerated at a 4.9% annual rate in the July-September quarter, the fastest such rate since 2021, on the back of a jump in Americans' spending. People spent on used cars and restaurant meals, airfares and hotel rooms. Much of it, even after adjusting for higher prices, was for discretionary items that suggested that many people feel confident in their finances and job security.
The durability of that spending has caught the attention of Fed officials, who have signaled that they will keep their key interest rate unchanged when they meet this week. But they've also made clear that they are monitoring the economic data for any sign that inflation could reignite and require further rate hikes.
“I have been consistently surprised at the resilience of consumer spending,”
In the meantime, businesses, especially those in the sprawling service sector, are benefiting from what still appears to be pent-up demand, likely driven by higher-income earners, after the restrictions of the pandemic. Last week,
“The acceleration of consumer spending on experiences (has) propelled us towards another outstanding quarter,” said CEO
So what's behind the outsize gains, so far? Economists point to several drivers: Sturdy hiring and low unemployment, along with healthy finances for most households emerging from the pandemic. Wealthier households, in particular, have enjoyed substantial growth in home values and stock portfolios, which are likely juicing their spending.
Steady hiring has sent the unemployment rate down to a near-five-decade low of 3.8% and lifted to a record high the proportion of women in their prime working years — ages 25 through 54 — who are employed. Measures of layoffs are near historical lows. More jobs mean more income, which generally means more spending.
“We continue to believe that you shouldn’t bet against the consumer until actual job losses are on the horizon,” said
In the July-September quarter, Americans ramped up spending on durable goods — furniture, appliances, jewelry and luggage — that people typically cut back on if they're worried about their jobs or the economy.
With inflation slowing — it's at a still-high 3.7%, down from a peak of 9.1% in
In many lower-paying industries, like hotels, restaurants and warehouses, companies have struggled to find and keep workers and have raised pay accordingly.
And most households started 2023 in better shape than they were in before the pandemic erupted, according to a report from the Fed. The net worth of the median household — the midpoint between the richest and poorest — jumped 37% from 2019 through 2022 as home prices shot higher and the stock market rose. That was the biggest surge on records dating back more than 30 years.
Most of the savings that Americans have accumulated in the past three years have flowed to the wealthiest households, who have splurged on travel and other experiences. Typically, economists say, the wealthiest one-fifth of Americans account for about two-fifths of all spending.
The net worth of the richest one-tenth of households leaped by
“When wealth is growing by the amount that it has been the past three years ... I do think that it’s playing a larger role in this spending strength than maybe we thought it would,” said
Small-business owners like
The average per-person check is up over 20% to roughly
“People are back," he said. “There's more energy.”
Some Americans, while keeping a close watch on their finances, still feel they have room to indulge themselves. Consider
But Zaffina has nevertheless decided on one big splurge — about
“I had kind of a frustrating year, and I wanted to do something for myself,” she said. “So, yeah, I’m redecorating. I’m in the throes of that, but I’m sticking to a budget.”
Many analysts still warn of a new crop of headwinds facing consumers and the economy. Nearly 30 million student loan borrowers had to start paying their loans this month, for example. And government dysfunction in
A report Friday showed that while inflation-adjusted income fell last month along with the savings rate, consumers still ramped up their spending. That trend, economists say, is unsustainable.
Even so, those challenges may not prove as damaging as feared. Student loan payments, for example, jumped even before an
And executives at
The company isn't “factoring in any impacts” from loan repayments “because we’ve yet to see any meaningful impact,” said
“There’s a lot of gloom and doom,” around the consumer, Bhave said. “And yet the data keep surprising to the upside."
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D’Innocenzio reported from
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