Tata AIA Life Is Proud To Support AIA On The ONE BILLION Movement
AIA To Engage One Billion People Globally By 2030 To Live Healthier, Longer, Better
Naveen Tahilyani, MD & CEO, Tata AIA Life, said, "As part of the Group, Tata AIA Life is proud to partner in this global initiative with AIA and we hope to make a significant contribution to this cause given a part our vision has always been to enable dreams, and inspire healthier, happier lives. As we progress in our transition from being a payor to partnering consumers in their life, health, and wellness journey with comprehensive offerings customized to evolving needs, it is critical that we craft consumer conversations that create awareness about holistic health and wellness."
While the pandemic has increased the general awareness on the importance of health and wellness, people are still witnessing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths. It is important for Insurers like us to play a responsible and positive role and be at the forefront of helping our communities address this issue. As the industry starts witnessing the emergence of traditional 'assess and service' products to more customer centric 'prescribe and prevent' products, Insurers need to undertake necessary innovation in product design and service excellence.
The movement will adopt a 360-degree communication module comprising several touchpoints across internal, external, and social channels to kick-start the
As this will be a global initiative spread across several key markets, Tata AIA Life's participation would be to create awareness and salience for the movement within
Click here link to watch the campaign: https://www.youtube.com/watch?v=NJUBxqhKCBw
About AIA
AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong
The business that is now AIA was first established in
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across
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