Survey Finds 36% of Americans Have Researched Healthcare Service Prices, 60% of Those Who Do Would Look to Health Insurance Companies for Pricing
For price transparency to truly be effective, both payers and providers must do their part to support the patient financial experience.
The findings underscore the need for both payers and providers to be proactive on price transparency measures — to satisfy regulatory requirements and to reduce the opacity of healthcare pricing for patients.
In the national survey of more than 2,000 adults, 36% indicated they have researched prices for healthcare services. Of these individuals, 60% would look to their insurance provider for pricing information, with nearly half (44%) reporting they would look on the websites of health insurers, and more than a quarter (29%) would call their health insurance company. (Respondents could select more than one option):
- 44% would try looking for pricing information on the health insurance company website
- 39% would visit a physician or hospital website
- 34% would opt to call their physician or hospital for pricing information
- 32% would access a patient portal for the information
- 29% would call their insurance company
Additionally, 44% of survey respondents say their health insurance company does not provide pricing information for local healthcare providers, and 34% don't know if this information is available.
"As the data indicates, patients are most often either turning to their insurance company or to their care provider through a variety of platforms to understand their price of care," said
As of
The YouGov survey, commissioned by AKASA, fielded responses from 2,026 Americans between March 9–14, 2022. The online survey was conducted at a confidence level of 95% and results for the total sample have a margin of error of +/- 2.18%, while results among those who have sought prices for healthcare services have a margin of error of +/-3.65%. The figures have been weighted and are representative of all US adults 18 and older.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2026 adults, of whom 721 confirmed having ever tried to look for prices for care or services needed. Fieldwork was undertaken between 9th–14th March 2022. The survey was carried out online. The figures have been weighted and are representative of all
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