Second Quarter 2024 Q2 2024 Investor Presentation

Insurance Marketplace Leader

Massive Market Opportunity

Proprietary Tech and Data

Extensive Distribution

Attractive Business Model

Leading Property and Casualty1("P&C") online insurance marketplace providing compelling benefits for consumers and insurance providers

$100b+ in annual P&C insurance distribution and advertising spend in the early phases of shifting online provides multi-yeartailwind2

Proprietary platforms improving the way insurance providers attract and connect with consumers shopping for insurance

Extensive distribution channels with Carriers and Local Agent Network3

Asset-Light model, with strong operating leverage, well positioned as the auto insurance market recovers to drive strong profitability and cash flow

Company Snapshot

• One of the insurance industry's largest online customer acquisition and distribution platforms
• Highly scalable, data proprietary platform leveraging 3.0b+ consumer data points amassed over a decade1
• Diversified distribution model: ~75 carriers and ~6,000 3rd party agents across multiple P&C insurance markets
• Founded in 2011 with headquarters in Cambridge, MA; IPO in summer 2018

Compelling Value Proposition

Providers: efficiently acquire consumers

• Large volume of high intent consumers
• Higher ROI from target-based consumer attributes
• Opportunity to acquire consumerreferrals

Consumers: saving time and money

• Single destination forP&C insurance needs
• Personalized shopping experience
• Providemultiple quotes, fitting the consumer's needs

U.S. Insurance Market:

Distribution and Advertising

Spend1

$171b

U.S. Insurance Market

Distribution and Advertising

Spend

$100b

P&C Distribution

and Advertising

Spend Market

$6b

P&C Digital

Advertising

Spend

Highlights2

<1%

Estimated share of P&C

Distribution and Advertising

Spend Market

<5%

Estimated share of P&C Digital

Advertising Spend Market

~10%

Estimated Digital Advertising

Spend Growth3

Growth Drivers

Continued shift of

consumer time spent online

Continued shift of acquisition spend online

Continued shift to

digitization of insurance products and workflows

Customer Acquisition

TrafficConsumer

ChannelsArrival

SEM

Performance Media

Calls

Clicks

Partnerships

Other1

Consumer Routing

Provider

Matching

Alignment Bidding

Performance

Distribution

Provider Representative

EngagementCarriers3

Enterprise Distribution

Carriers

Agent Distribution

Local Agent Network2

Marketing

Omni-channel

Automated Bidding

Minimize Cost per

Acquisition

Consumer

Personalized User

Experiences

Maximize

Conversion Rates

Distribution

Consumer Alignment

Algorithms

Maximize Bind

Performance

B2B

Enterprise & Agency

Campaign Management

Maximize Value per

Acquisition

Focus on P&C Markets

Asset-Light Model

Scaling Traffic and

Technology

Positioned for Auto Recovery

Focus on EVER's core vertical markets of Auto and Home / Renters after exit of Health vertical in 2023

Streamline our business around the most capital efficient parts of EVER's operations; employee headcount down ~37% YoY1

Drive greater value for carriers and agents by leveraging proprietary data, machine learning capabilities and expanding AI applications

Expanding operating leverage as we scale and drive top-line growth

Summary

• Auto carrier recovery is driving significant growth in both Revenue and VMM
• VMM % decreasing (as expected with recovery) due to more competitive advertising environment
• Adjusted EBITDA margin expansion due to strong operating leverage and disciplined expense management

Revenue ($m)

Adjusted EBITDA ($m)

Adjusted EBITDA Margin %