As OSH professionals, we may not often think about reputation risk. In fact, as recently as 2005, reputation risk was not on the radar of most CEOs, nor risk managers. Today, however, it is a critical concern. According to Deloitte's 2014 Reputation@Risk survey (which you can view at http://bit.ly/ Iu01jb4), 87% of the 300 global executives surveyed rated reputation risk as more important or much more important than other strategic risks their companies are facing. Deloitte's report also cites a 2012
So what does this mean to OSH professionals? It presents us with a significant opportunity to communicate with our executive teams about how OSH issues feed into the organization's larger risk position. Furthermore, it is an excellent opportunity to influence our organizations' strategic direction. Organizations that are genuinely interested in effectively managing risk, particularly reputation risk, look to OSH professionals to be key contributors to strategic planning, budgeting, crisis management and enterprise risk management.
How can we most effectively fill these important roles? As OSH professionals, we use risk identification and risk assessment tools each day to identify and mitigate hazards to prevent injuries and illnesses. We must now begin to assess OSH information using a second set of questions: How will this risk affect the organization's financial performance? How can managing or eliminating OSH risks increase operational efficiencies and enhance regulatory compliance? How will customers/stakeholders view the risk if it becomes a crisis?
ASSE offers a wealth of resources to help us answer these questions and develop broader professional competencies. For example, the
We must also be aware of global developments that are driving greater interest in risk-based decision making. Global organizations including the
Each day, incidents occur that could signal a pending crisis. More and more companies are seeking new ways to identify the emerging problems and risks that threaten their reputation. Our unique abilities to anticipate and control hazards each day positions us as valuable risk management resources who can contribute to those efforts and help our organizations continue on the path toward business success.
"Followers who tell the truth, and leaders who listen to it, are an unbeatable combination."
Warren Bennis Organizations
that are genuinely interested in effectively managing risk, particularly reputation risk, look to OSH professionals to be key contributors.
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