Research England: DesignAge Institute to Harness Design to Meet the Needs of Our Ageing Society
A new institute at the
Global ageing is one of the biggest societal challenges of our time, but healthy longevity also provides an economic opportunity. In the
But society's ideas and assumptions about ageing stifles business thinking on how best to serve older consumers. Despite this, people aged 50 and over hold just over three-quarters of the
This presents the
Dr
'The Design Age Institute could not come at a more opportune moment: as we have seen during the recent COVID-19 pandemic, the
'And beyond the lockdown, we need a vigorous national debate about how we will support healthy ageing in intergenerational housing, workplaces and cities.
'We have caught a glimpse of how those aged over 70 self identify, their lifestyles, and their expectations. Universal design will play a vital role in enhancing quality of life issues for all - including older people.'
'Research England's investment in the
'This is so important, to see ageing as an opportunity, both economically and in society.
'Research England is also pleased to be able to showcase the importance of design in innovation, and to support collaboration between universities across the country.'
* The DesignAge institute is supporting the ambition of the Ageing Society Grand Challenge led by
As part of the Ageing Society Grand Challenge, UKRI delivers the Healthy Ageing Challenge, a
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* Research England shapes healthy, dynamic research and knowledge exchange in English universities. It distributes over
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Operating across the whole of the
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* New institute will enable the
* Research England awards the
* The institute will boost business investment in new products and services to meet the aspirations and needs of older people, tapping into a growing global market worth US
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