Prudential Launches Dedicated Sharia Life Insurance Business in Indonesia
Prudential Launches Dedicated Sharia Life Insurance Business in Indonesia
Prudential Syariah to meet the growing demand for Sharia solutions and support the growth of the Sharia economy
- Prudential is the first global insurer to set up a standalone Sharia life insurance entity in
Indonesia - Prudential Syariah adheres to the principles of 'Sharia for All', which embrace the concept that Sharia values are universal, inclusive, and relevant to all Indonesians
- Its innovative product capabilities, coupled with a strong multi-channel distribution network puts the company in a strong position to grow its Sharia business, and expand customer reach
Prudential Syariah is dedicated to meeting the Sharia based health and wealth needs of the communities with solutions that are based on the "Sharia for All" principles. This set of principles embraces the concept that Sharia values are universal, inclusive, and relevant to all Indonesians.
In his keynote speech,
While the Covid-19 pandemic has led to an overall contraction of the global Sharia economy,
Riswinandi, Executive Head of Non-Bank Financial Institutions Supervision (IKNB) and Commissioner Board Member of the
Since Prudential Indonesia established its Sharia unit, the business has gone from strength to strength. Last year, Prudential Indonesia further expanded the distribution reach of its Sharia products through its strategic bancassurance partners Standard Chartered Indonesia and UOB Indonesia. It also leveraged its digital partners and platform to make Sharia solutions more accessible to the digitally savvy customers.
Michellina Laksmi Triwardhany, Prudential Indonesia President Director, said Prudential is committed to partner the government in making
"We are very grateful for the achievements recorded by our Sharia Business Unit since its inception in 2007. Today, we are a leader with a 29 per cent share of the Sharia market1, offering an innovative and comprehensive suite of 49 products. Prudential
Omar Sjawaldy Anwar, Prudential Syariah President Director said by adhering to the 'Sharia for All' principle, the establishment of Prudential Syariah will strengthen our ability to deliver innovative, comprehensive, and affordable health and financial solutions for our customers.
"Our innovative product capabilities, coupled with a strong multi-channel distribution network puts us in a strong position to grow our Sharia business, and expand our customer reach. We are very optimistic about the prospects of the Sharia industry and are committed to play a leading role to drive the development of Islamic finance in
To improve financial literacy, including sharia insurance literacy, Prudential Syariah also introduced the Sharia Knowledge Centre (SKC). It is an online educational hub that provides up-to-date information on new products and services as well as a discussion and collaboration platform for latest innovation and developments in the Sharia financial services industry. The 2019
Leamore about Prudential's business in
End
1 Based on AAJI Q4 2021 Data
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About Prudential Indonesia
Since launching its first unit link insurance product in 1999, Prudential Indonesia is the market leader for these products in
As of
Prudential
About Prudential Syariah
PT Prudential Sharia Life Assurance (Prudential Syariah) has been operating since 2022 following the establishment of
Since its inception in 2007 as a Sharia business unit within Prudential Indonesia, until today as a separate entity, Prudential Syariah remains committed to providing all Indonesians with access to protection solutions by promoting universal and inclusive values, in accordance with the 'Sharia for All' principles.
Supported by our core values which are delighting customers, product and service innovations and advancing digitalisation, Prudential Syariah is committed to strengthen its position in manifesting its aspirations in becoming one of the leading Sharia economic contributors in
PT Prudential Sharia Life Assurance is registered to and supervised by the
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