Prudential Introduces FlexGuard — First Indexed Variable Annuity
Prudential Financial, Inc. (NYSE: PRU), launched FlexGuard℠ today, the company’s first indexed variable annuity product, designed to provide customers with downside protection and the opportunity to grow and accelerate the performance of their retirement assets into the future. The commission-based version launches today, with a fee-based version of FlexGuard to follow later this year.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200518005116/en/

Dylan Tyson, President, Prudential Annuities (Photo: Business Wire)
“FlexGuard is a first for Prudential and brings new options to the annuities market as a whole,” said Dylan Tyson, president, Prudential Annuities. “Our market entry, in the midst of a global pandemic and continued market volatility, brings a more customized experience and array of options to individuals who now more than ever face the challenge of protecting and growing their retirement savings.”
A key feature of FlexGuard allows customers to select a level of protection, or “buffer,” against market losses. But the product also incorporates unique options when it comes to growth potential, with innovative crediting strategies that enable customers to accelerate their gains above and beyond the index return when certain targets are met. Importantly, FlexGuard is designed to adapt with consumers’ needs, allowing changes to investment length, protection level and growth strategies, as the markets shift and individual financial goals evolve.
The launch of FlexGuard builds upon the broader expansion of Prudential’s annuity lineup, including:
- Prudential’s Fixed Annuity with Daily Advantage Income Benefit, which also launched today. The Fixed Annuity with Daily Advantage Income Benefit combines guaranteed lifetime income that is protected from market risks with a set growth rate that means the longer an individual waits to take income, the greater their future retirement income can be.
- Prudential’s fee-based MyRock product for the advisory space, which added a new Dynamic Income Benefit in April 2020 and an expanded fund lineup earlier in the year. It provides greater market upside income potential, investment control and flexibility, lower cost compared to most other variable annuity income benefits, and the ability to carry over unused income from one year to the next.
“Diversifying and enhancing our suite of solutions is foundational to Prudential Annuities’ market-leading innovation and our aim to insure the longevity of Americans,” said Tyson. “Our customers have worked hard to build up their retirement savings. We’re helping them maximize and manage those assets by equipping financial professionals with more flexible strategies to help individuals achieve their financial goals throughout retirement.”
For more information on FlexGuard, visit: www.prudential.com/myflexguard.
About Prudential Financial
Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
Annuities are issued by Pruco Life Insurance Company, located in Newark, NJ (main office), or by Prudential Annuities Life Assurance Corporation located in Shelton, CT. (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.
Investors should consider the features of the contract, index strategies, and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained from your financial professional. Please read the prospectus carefully before investing.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. If you would like information about your particular investment needs, please contact a financial professional.
Annuity contracts contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. Your licensed financial professional can provide you with complete details.
Guarantees are dependent upon the claims-paying ability of the issuing company.
1036059-00001-00


Centene Announces Health Disparities Task Force
Retirement Preparedness Is Top Concern Among Employers, According to New Fidelity® Study
Advisor News
- Partial annuitization: How advisors can help clients balance income, growth
- Guide women along the walk through widowhood
- Dutch gambling tax hike falls short as prediction markets eye World Cup
- Caregiving: A challenge that costs employers billions
- Could your practice benefit from an advisory board?
More Advisor NewsAnnuity News
- Partial annuitization: How advisors can help clients balance income, growth
- Guide women along the walk through widowhood
- Regulators clear way to rewrite annuity illustration rules
- Diversification’s growing importance in retirement planning
- AI’s dual reality: Efficiency for insurers, disruption for agents
More Annuity NewsHealth/Employee Benefits News
- They harvest the nation’s food, but a new rule may strip them of health insurance
- CALPERS HOLDS HEALTH PREMIUM INCREASE TO 4.97% FOR 2027 WHILE ADVANCING CARE QUALITY
- PHARMACY OWNER AND TECHNICIAN SENTENCED FOR FALSIFYING AUDIT DOCUMENTS AND SUBMITTING FRAUDULENT CLAIMS
- Reports from Kaiser Permanente Northern California Advance Knowledge in Managed Care (Trends in Infertility Treatments by Race, Ethnicity, Socioeconomic Status, and Region in U.S. Birth Certificates from Live Births: 2011-2022): Managed Care
- Research from University of Pennsylvania School of Nursing Reveals New Findings on Managed Care (Association of intervention fidelity and outcomes in implementation of the Thrive transitional care program for Medicaid-insured individuals): Managed Care
More Health/Employee Benefits NewsLife Insurance News
- SWBC’s Joan Cleveland Reappointed to Texas Association of Life & Health Insurers (TALHI) Board of Directors
- AM Best Introduces US Life Version of Best’s Capital Adequacy Ratio Model Product
- Change the lens you use to evaluate premium-financed IUL
- AI’s dual reality: Efficiency for insurers, disruption for agents
- Insurance industry employment shows disturbing declines
More Life Insurance News