Protective Life Launches Online Financial Learning Center

Center offers interactive tools and broad-based education

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Protective Life Insurance Company, a subsidiary of Protective Life Corporation, today announced it has developed a new online portal for financial education. The “Protective Life Learning Center” combines simple interactive tools with more than 500 informative articles and videos. Topics range from basic budget planning to understanding different types of life insurance and annuities.

“This new online learning center aligns with our mission to help people protect their financial futures,” said Frank Sottosanti, chief marketing officer. “We believe the more informed a consumer is, the better empowered they are to make sound financial decisions. That’s an investment we believe will pay off for consumers and for the company.”

The Learning Center is designed to provide easy-to-understand information around a wide range of subjects. The Learning Center covers topics such as wills and estate planning, marriage and money, divorce and finances, college planning, budgeting and retirement planning among others. The site also provides information on different types of life insurance and how to evaluate the pros and cons of each.

Based on research around consumer questions, the Learning Center prominently features an interactive insurance needs calculator and a tool that suggests the best category of life insurance, such as term or universal life insurance, based on a consumer’s answer to three basic questions.

To launch the Learning Center, Protective worked with social media entertainers, the Holderness family, whose music parody and comedic videos have reached more than 50 million views on YouTube. The Holderness family created a music video entitled “I can’t live without you,” a humorous look at the real-life issues a parent would face if they lost their spouse.

“The Holderness family and their videos clearly resonate with parents of young children across America,” said Sottosanti. “Who better to reach this underserved audience and help us make financial education both interesting and relevant.”

ABOUT PROTECTIVE LIFE

Protective Life Corporation is headquartered in Birmingham, Alabama. The Company provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. As of June 30, 2015, Protective had assets of approximately $69.3 billion.

For more information on Protective Life, please visit www.protective.com.

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Protective Life Insurance Company
External Communications:
Jennefer Meyer, 205-268-4122
[email protected]

Source: Protective Life Insurance Company