Protect Your Family and Your Finances during Peak Hurricane Season

PR Newswire

ATLANTA, Sept. 17, 2015 /PRNewswire/ -- With hurricane season at its peak, safety experts remind families that it is important to learn more about your flood risk and the essentials of hurricane preparedness, as well as having a plan in place detailing evacuation routes and ways to secure property and track family members who are separated. Unfortunately, a critical planning aspect often overlooked in storm preparedness is how to prepare financially from flooding caused by hurricanes.

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Whether it's storm surge or heavy rain, the risk of flooding is real — despite this hurricane season's low activity so far, with nine named storms and only three making landfall in the United States. History shows that some of the most powerful and damaging storms — including Hurricanes Camille, Hugo, Irene, Katrina, and Wilma — have occurred during the late summer and early fall months.

"By taking protective actions now, you can get ahead of the storm," said Jim Cantore, meteorologist and co-host of AMHQ on The Weather Channel. "I can't believe some of the devastation I have seen across the country from flooding over the years. Flood events can turn into a terrible situation quickly, especially during hurricane season."

Floods are the most common and costly natural disaster in the U.S. In fact all 50 states have experienced a flood in the past five years. In 2014, the average National Flood Insurance Program flood claim was $44,000.

"Financially protecting yourself is just as important as physically protecting your property," said Jeanne M. Salvatore, the Insurance Information Institute's (I.I.I.) senior vice president (SVP) and chief communications officer. "Contact your insurance agent to determine the right amount and type of insurance policy as soon as possible. It may be the most important decision you make this year."

Many consumers don't realize that most homeowners insurance policies do not cover flood damage, or that it typically takes 30 days for a flood policy to take effect. It's important to take action and contact an insurance agent now.

Visit FloodSmart.gov for more information.

About Jim CantoreJim Cantore, a recognized face in weather reporting, is known for his live reports from severe weather events. Cantore embodies the passion and knowledge of The Weather Channel, which makes him the weather authority viewers turn to when forecast turn dire. He has covered every major weather event of the past 25 years, including Hurricanes Katrina, Irene and Sandy, solidifying his and The Weather Channel's role as a leading source for severe weather coverage. Cantore is well known for his animated, tenacious style both in the field and in the studio.

About Jeanne SalvatoreAs SVP for public affairs and chief communications officer at the I.I.I., Jeanne Salvatore plays a public role in representing the I.I.I. and the insurance industry. Salvatore works closely with national and local media, often appearing on radio, on TV, and in print as a spokesperson for insurance-related issues that directly affects consumers. She also serves as the industry liaison to numerous consumer, education, safety, and community organizations.