HomeCare Magazine acquired by Cahaba Media Group

<div class="page"><p><b><location value="LU/us.al.brmham" idsrc="xmltag.org">Birmingham, Alabama</location></b> - <org>Cahaba Media Group</org> (CMG), headquartered in <location value="LU/us.al.brmham" idsrc="xmltag.org">Birmingham, Alabama</location>, has acquired <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine, <a href="http://homecaremag.com">homecaremag.com</a>, and the <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org> Monday</i> e-newsletter from <org value="ACORN:26803084" idsrc="xmltag.org">Penton Media</org> as of <chron>September 20, 2011</chron>.  Terms were not disclosed.<br /><br /><i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i>, which has been published for 36 years, is the leading publication serving the home medical equipment (HME) dealer market. The <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org> Monday</i> e-newsletter is widely recognized as the industry’s most important and authoritative source of breaking news for this critical industry.  Penton Media suspended publication of the magazine and e-newsletter in <chron>July 2011</chron>, but <org>Cahaba Media Group</org> will re-launch the <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org> Monday</i> e-newsletter and <a href="http://www.homecaremag.com">www.homecaremag.com</a> in <chron>October 2011</chron>.  The print edition of <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine will re-launch in early winter.<br /><br /> “We are excited to give a new home to this industry-leading title which complements our existing publication <i>Senior Care Products,</i> nicely.  Challenges exist in the HME business, as they do in all businesses, but we are optimistic about the long-term outlook for the HME industry because of the demographics of America’s aging population,“ said <person>Wally Evans</person>, president of <org>Cahaba Media Group</org>.<br /><br /><br /><b><i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> Magazine Announces New Editorial and Sales Teams<br /></b><br /><location value="LU/us.al.brmham" idsrc="xmltag.org">BIRMINGHAM, Ala.</location> – <org>Cahaba Media Group</org> is pleased to announce it is strengthening the team that made <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine a leader in providing timely legislative, regulatory and business news to home medical equipment providers.<br /><br /> Former Editor-in-Chief <person>Gail Walker</person>, who had previously taken a leave of absence from the magazine for family reasons, will continue to lend her industry expertise as a contributing editor to <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> and as an influential member of the <org>Editorial Advisory Board</org>.  “I am thrilled that <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> is back and better than ever,” Walker says. “The industry has relied on this valuable information for 36 years. I know our loyal readers will be excited to see the positive changes.”<br /><br /><org>Cahaba Media Group</org> welcomes veteran health care reporter and award-winning journalist, <person>Dave Parks</person>, as <i>HomeCare’s</i> new editor. Parks was the senior health reporter for <i><org value="ACORN:3377808960" idsrc="xmltag.org">The Birmingham News</org></i> for 22 years and also worked as the health section editor at <a href="http://CNN.com">CNN.com</a>. He recently published a book, “Health Care Reform Simplified,” and is a member of the <org>American Medical Writers Association</org> and the <org>Association for Health Care Journalists</org>.<br /><br /> “Through a nationwide search of the best health care journalists in the country, we were able to land a premier editor with exceptional industry expertise and experience,” says <person>Michelle Segrest</person>, Cahaba Media Group’s VP of Editorial. “Dave’s reporting abilities will allow us to stay on top of industry news, while his superb writing skills will enable us to deliver the complicated information in a style that is easy to understand and applicable to the businesses of our readers. Dave has many dynamic ideas that will bring a fresh and exciting flavor to the already excellent content that <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> readers have grown to expect and appreciate.”<br /><br /><person>Jane Longshore</person>, <i>HomeCare’s</i> new managing editor, brings extensive magazine experience to the mix and will be a tremendous complement to the industry expertise established by Walker and Parks. “This is an all-star editorial team,” Segrest says. “We feel the outstanding content of <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine is in the best possible hands.”<br /><br /> With more than 24 years of advertising and publishing experience and a seven-year history representing the <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> brand, <person>Kent Peterson</person> joins the <org>Cahaba Media Group</org> family as Associate Publisher.  The sales force will also include veteran health care advertising specialist, <person>Jim Harmon</person>, who is the Associate Publisher of Cahaba Media Group’s <i>Senior Care Products</i> magazine. “Kent and Jim are two of the best advertising professionals in this market, and have established great relationships with the industry’s leading companies.  We are confident that our advertisers will appreciate the deep knowledge of this market that they bring to the table, and we look forward to bringing world class marketing support to the advertisers in this industry,” says <person>Wally Evans</person>, president of <org>Cahaba Media Group</org>.<br /><br /> The website, <a href="http://www.homecaremag.com">www.homecaremag.com</a> will be live immediately. The <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org> Monday</i> e-newsletter, widely recognized as the industry’s most important and authoritative source of breaking news for this critical industry, will return to regular publication in <chron>October 2011</chron>. The print edition of <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine will re-launch in early Winter.<br /><br /><br /><b><u>About <org>Cahaba Media Group</org><br /></u></b><br /> Founded in 2002, <org>Cahaba Media Group</org> is an independent and entrepreneurially-driven publishing company based in <location value="LU/us.al.brmham" idsrc="xmltag.org">Birmingham, Ala</location>. The company publishes five industry trade magazines (<i>Pumps & Systems, Construction Business Owner, Upstream Pumping Solutions, Senior Care Products</i> and <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i>), eight industry websites, several electronic newsletters and other ancillary products. <a href="http://www.cahabamedia.com">www.cahabamedia.com</a><br /><br /><br /><b><u>About <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> magazine<br /></u></b><br /><i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> serves home medical equipment providers who provide patients in the home with medical equipment (such as wheelchairs, beds and oxygen devices), medical supplies (such as mastectomy, ostomy, wound care and diabetes products) and a variety of in-home services and products (such as respiratory therapy and enteral nutrition). In print with the monthly magazine and online via <a href="http://www.HomeCareMag.com">www.HomeCareMag.com</a>, <i><org value="ACORN:111043037" idsrc="xmltag.org">HomeCare</org></i> provides HME subscribers with timely legislative, regulatory and business news; in-depth analyses of various market segments; features on emerging issues and trends; practical how-to advice on business operations; best-practices profiles; and a constant stream of new product information.<br /><br /><br /><b><u>About <i>Senior Care Products</i> magazine<br /></u></b><br /> DME/HME providers, long term care administrators and rehabilitation specialists use <i>Senior Care Products</i> magazine to discover and learn about products that help seniors maintain their freedom and grow old gracefully. <i>Senior Care Products</i> is all about the products used in long term care and aging in place situations. From ramps to respiratory devices to home monitoring equipment to mobility solutions, each issue features new products and the latest assistive technology in the senior market. <a href="http://www.scproductsmag.com">www.scproductsmag.com</a><br /><br /><br /><b><u>Marketing Contact<br /></u></b><br /><person>Jaime DeArman</person><br /><u><a href="mailto:[email protected]">[email protected]</a></u><br /> 205-314-8278<br /></p></div>