New insurance law will work, for the companies | Thomas Elias - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Property and Casualty News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Property and Casualty News RSS Get our newsletter
Order Prints
January 17, 2025 Property and Casualty News
Share
Share
Post
Email

New insurance law will work, for the companies | Thomas Elias

Staff WriterSanta Ynez Valley News

The newspaper headline asked the proper question, but the story that followed missed the point. It read, "California's plan to stabilize its home insurance market is now law. Will it work?"

The headline writer clearly wondered whether this new law, promulgated by Insurance Commissioner Ricardo Lara and not by the usual set of state legislators, would work for homeowners, many of whom have seen their insurance policies cancelled over the threat of fires, both wild brush and forest fires and blazes within neighborhoods made up of decades-old wood homes.

The insurance industry's version of the answer was given pretty quickly. The companies believe it will work just fine for them. The new law contains elements they've sought for decades, but were consistently denied by California's 1988 Proposition 103, which specifically forbade basing rates on industry risk forecasting formulae, but rather only on past events in the many locales where California's homes have been built.

Under those rules, the more fires an area has experienced, the higher rates could go in that place and others nearby.

Lara intended his new rules to stabilize the state's property insurance market, affecting not only homes but also other types of structures, from barns to body shops.

From now on, the industry will be able to base rates on secret "black box" alogorithms drawing on a wide range of information, including weather patterns, topography and other data, rather than relying mostly on historical losses in particular areas.

In exchange, the companies committed to cover more homeowners in wildfire areas. But this commitment is not compulsory in the actual new rules. In short, the companies got the rule change they have wanted since the early 1990s, while making only paper promises in return.

The stated commitment from the insurance industry is that companies will cover 85 percent of homes in known wildfire areas. Seeming to demonstrate they mean to keep this commitment, Farmers Insurance quickly announced it plans to write 9,500 new property policies per month here for the foreseeable future, up from the 7,000 it accepted in 2023.

But this move is purely voluntary, unforced by any law or regulation and Farmers or any other companies making similar commitments can change their minds anytime.

So consumers lose the protection of knowing their rates are based on real events, while getting unenforceable promises in return. That's basically because Lara gave in to industry blackmail, as the companies virtually ceased writing new policies in California until they got rules they liked.

Instead, Lara could have stood up to them by saying something like, "You will sell property insurance in California, or you won't sell any other type of coverage, including auto or life." Under that scenario, the companies pretty soon would have had to choose between losing their largest American market or selling new property policies under the old rules.

It's almost Biblical, but California's insurance boss gave away new and much higher rates but didn't even get a mess of pottage like Esau did when trading his birthright for lentil soup (pottage).

Here's the new insurance reality, as outlined by analysts for the Consumer Watchdog customer-interest group: Insurance companies won't have to sell anything more than a bare bones policy similar to those consumers get today if they're on the state-run FAIR Plan. Rate increases are already starting, but insurance companies won't have to report on improvements they've made to the overall market for two years, at the beginning of 2027. And after those two years, any insurer may put off indefinitely its supposed commitment to sell more policies in high-risk areas, so long as it claims to be making a "reasonable effort."

At the same time, companies are allowed to violate Proposition 103's requirement for public disclosure of mathematical price-making formulae. Nor must wildfire models used in rate-making be proven reliable and unbiased.

It's essentially a license for the insurance industry to take more money from every property owner in California, and it now appears those insurance consumers will have no legal defense against it, even though the new regulations were never approved by the state's Office of Administrative Law, which usually reviews all rule changes.

Lara calls this a victory, but it's actually abject surrender.

Older

Health care in US flawed by design

Newer

UnitedHealth CEO: High cost cause of health care woes

Advisor News

  • Why federal retirement benefits are more complex than advisors realize
  • Why timing the market is still a retirement mistake and what to do instead
  • Business owners may be overlooking a key part of their financial picture
  • How smart investments prepare clients for inflation
  • Amid slew of corporate tax ideas, Newsom chose one likely to hit people’s premiums
More Advisor News

Annuity News

  • Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
More Annuity News

Health/Employee Benefits News

  • Spotlight on Climate: The good news is that you're alive
  • NC Senate moves forward Medicaid bill tightening oversight, restoring some access
  • Kentucky shows little progress in Kids Count survey
  • More Hoosiers go uninsured, resulting in higher emergency department usage
  • Kentucky makes little progress in Kids Count survey
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Everlake Life Group Members
  • Industry experts warn NAIC: Fix flawed IUL illustrations now
  • InsuranceAUM.com Celebrates a Historic 5th Annual Insurance Investment Executives’ Meeting in Chicago, Honoring Outstanding Industry Leaders and Spotlighting Next Event in Austin
  • Pacific Life Launches Income Horizon™ Collective Investment Trust Series, Transforming Lifetime Income into an Asset Class
  • AM Best Affirms Credit Ratings of Hyundai Marine & Fire Insurance Co., Ltd.
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet