New insurance law will work, for the companies | Thomas Elias
The newspaper headline asked the proper question, but the story that followed missed the point. It read, "
The headline writer clearly wondered whether this new law, promulgated by Insurance Commissioner
The insurance industry's version of the answer was given pretty quickly. The companies believe it will work just fine for them. The new law contains elements they've sought for decades, but were consistently denied by
Under those rules, the more fires an area has experienced, the higher rates could go in that place and others nearby.
Lara intended his new rules to stabilize the state's property insurance market, affecting not only homes but also other types of structures, from barns to body shops.
From now on, the industry will be able to base rates on secret "black box" alogorithms drawing on a wide range of information, including weather patterns, topography and other data, rather than relying mostly on historical losses in particular areas.
In exchange, the companies committed to cover more homeowners in wildfire areas. But this commitment is not compulsory in the actual new rules. In short, the companies got the rule change they have wanted since the early 1990s, while making only paper promises in return.
The stated commitment from the insurance industry is that companies will cover 85 percent of homes in known wildfire areas. Seeming to demonstrate they mean to keep this commitment,
But this move is purely voluntary, unforced by any law or regulation and Farmers or any other companies making similar commitments can change their minds anytime.
So consumers lose the protection of knowing their rates are based on real events, while getting unenforceable promises in return. That's basically because Lara gave in to industry blackmail, as the companies virtually ceased writing new policies in
Instead, Lara could have stood up to them by saying something like, "You will sell property insurance in
It's almost Biblical, but
Here's the new insurance reality, as outlined by analysts for the Consumer Watchdog customer-interest group: Insurance companies won't have to sell anything more than a bare bones policy similar to those consumers get today if they're on the state-run FAIR Plan. Rate increases are already starting, but insurance companies won't have to report on improvements they've made to the overall market for two years, at the beginning of 2027. And after those two years, any insurer may put off indefinitely its supposed commitment to sell more policies in high-risk areas, so long as it claims to be making a "reasonable effort."
At the same time, companies are allowed to violate Proposition 103's requirement for public disclosure of mathematical price-making formulae. Nor must wildfire models used in rate-making be proven reliable and unbiased.
It's essentially a license for the insurance industry to take more money from every property owner in
Lara calls this a victory, but it's actually abject surrender.



Health care in US flawed by design
UnitedHealth CEO: High cost cause of health care woes
Advisor News
- Take advantage of the exploding $800B IRA rollover market
- Study finds more households move investable assets across firms
- Could workplace benefits help solve America’s long-term care gap?
- The best way to use a tax refund? Create a holistic plan
- CFP Board appoints K. Dane Snowden as CEO
More Advisor NewsAnnuity News
- $80k surrender charge at stake as Navy vet, Ameritas do battle in court
- Sammons Institutional Group® Launches Summit LadderedSM
- Protective Expands Life & Annuity Distribution with Alfa Insurance
- Annuities: A key tool in battling inflation
- Pinnacle Financial Services Launches New Agent Website, Elevating the Digital Experience for Independent Agents Nationwide
More Annuity NewsHealth/Employee Benefits News
- Idaho is among the most expensive states to give birth in. Here are the rankings
- Some farmers take hard hit on health insurance costs
Farmers now owe a lot more for health insurance (copy)
- Providers fear illness uptick
- JAN. 30, 2026: NATIONAL ADVOCACY UPDATE
- Advocates for elderly target utility, insurance costs
More Health/Employee Benefits NewsLife Insurance News
- AM Best Affirms Credit Ratings of Etiqa General Insurance Berhad
- Life insurance application activity hits record growth in 2025, MIB reports
- AM Best Revises Outlooks to Positive for Well Link Life Insurance Company Limited
- Investors holding $130M in PHL benefits slam liquidation, seek to intervene
- Elevance making difficult decisions amid healthcare minefield
More Life Insurance News