New health insurance agency opens doors in Hermiston

HERMISTON — A new health insurance agency has opened in Hermiston, promising to guide clients through the complicated world of Medicare and individual and family coverage. Intermountain Insurance, owned by Josh Goller, opened on Sept. 1 at 159 W. Hermiston Ave., Suite 160, in the Grainary Square.

Goller, who has spent much of his career in the insurance industry, said he wanted to tailor his agency to provide answers to the myriad of questions people have regarding health insurance. He said he spent a good deal of time visualizing the type of insurance agency he wanted to own.

"I was looking at the next step in my career," he said. "Having my own agency and serving my community was something I was interested in. I really want an emphasis on personal service."

Although he said he may branch out to other types of insurance in the future, Goller's sole focus for now is health insurance.

"It's an area that I have spent the lion's share of my time," he said.

Navigating the market

Goller said navigating the health insurance market can be a daunting and confusing experience.

"For people approaching Medicare, it's an alphabet soup and every plan has a different letter," he said. "It's important to give them advice and help them make good decisions for themselves and their families."

Goller said people need to be aware of major changes to the health insurance marketplace. The Affordable Care Act has been severely affected by the 2025 One Big Beautiful Bill Act, which introduced strict verification rules, ended automatic re-enrollment, and contributed to millions dropping coverage.

"There's going to be a major shift in the coming year," Goller said. "This is not a year for people in the individual marketplace to stand pat and think that everything's going to be the same. It's not. They are going to want to engage in the process proactively knowing there are big changes coming."

For now, Goller is a one-man operation, but expects to add staff as the agency grows.

Eastern Oregon native

Born and raised in Pendleton, Goller majored in biology at Pacific University. He then took his biology degree and went to work in retail for several years."

"I needed to support a young family," he said.

Goller moved to Hermiston about 20 years ago and got involved in the insurance industry but moved back to Pendleton a few years ago to be closer to his parents.

Despite living in Pendleton these days, Goller chose to start his new business in Hermiston.

"My professional career has been in this community," he said.

Goller's past community involvement includes serving two terms on the Hermiston School Board.

"I found that to be incredibly rewarding," he said.

For more information on Intermountain Insurance, visit the agency's website and Facebook page.

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