Mercury Insurance's Auto Claims Process Adds Digital Channel
Mercury's new web-based application enables policyholders to digitally submit a claim through an easy-to-use portal on their devices
"This new application provides a faster, easier way for customers to file an insurance claim," said
Policyholders will be able to step through every part of the accident with a series of easily understood questions without being asked for repetitive information. Drivers can indicate precisely where their vehicle was damaged by dropping a pin on a map highlighting their location and even the weather at the time of the incident, along with photos submitted from their smartphones.
While filing a claim, policyholders will be given access to connect either through the app, web portal, an integrated URL link, or by telephone that will match their information. Policyholders who call in will be given a link via text to their cell phone as the first option for filing a report. Those who do not want that option will be directed to speak a customer service representative. This will improve speed and accuracy by allowing drivers to file under four minutes without having to fill out any lengthy forms.
Drivers will also have the option to be connected to a Mercury authorized repair shop through the Direct Repair Program or access a local body shop, tow, or car rental service while speaking directly with an adjuster should they have any questions.
"The user interface software was as simple and aesthetic as possible making it so easy to use," said policyholder
When developing this new claims filing application, Mercury wanted to be cognizant of what the process would be like for the customer.
"Policyholders are usually filing claims after a stressful experience," said Hudson. "We want to provide them with the digital technology and personal expertise to help ensure their claims are filed quickly and accurately."
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultracompetitive rates with excellent customer service. Mercury has earned "A" ratings from
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