Luna Appoints New Chief Growth Officer to Expand Health Plan Relationships

Luna, provider of in-home, in-person physical therapy, today announced that RaeAnn Grossman will join the company as chief growth officer to expand Luna’s strategic relationships with health plans and providers, and in-home physical therapy growth opportunities. 

This executive appointment coincides with a new national report from Luna, which shows that health systems lose $3.1 billion revenue from physical therapy referral leakage, equating to an average loss of $2,500 per patient.

“As one of the nation’s leading experts in healthcare transformation and innovation, RaeAnn has a proven track record of collaborating with health plans, provider groups, and the healthcare community to drive value, impact, and growth. This latest appointment represents another step closer to Luna’s vision of becoming the leading in-home rehabilitation provider,” says Palak Shah, co-founder and head of clinical operations at Luna.

Grossman brings three decades of experience, including roles leading strategic growth and partnerships for large healthcare and health insurance companies such as Signify, Optum, BCBS of Arizona, Cotiviti, and Health Net/Centene. In these chief-executive and presidential roles, she developed and led strategic business development and growth, often collaborating with large-scale provider groups and health plans. 

“Luna solves the most challenging problems faced by health plans and providers today; namely, a lack of member engagement and adherence, and a fragmented care experience. By transforming the vision of holistic in-home care, we’re lowering costs, increasing access, streamlining the care journey, and improving health outcomes,” says Grossman, Luna’s new chief growth officer. 

Luna’s licensed physical therapists provide 1:1 hands-on care in the convenience of the patient’s home. With Luna, patients can request an in-home physical therapy via the Luna app. A licensed physical therapist is then scheduled to arrive at the patient’s home for a 45-55 minute appointment, and will continue the in-person treatment at home for the duration of the care plan. 

Leading health systems such as Providence, Emory Healthcare, Intermountain Healthcare, UCLA Health, and MedStar Health have partnered with Luna to offer outpatient physical therapy in the convenience of a patient’s home. 

Luna has maintained its approach to high-quality care during this record period of growth with a three year running world-class NPS rating, specifically 87 in 2022. According to a recent McKinsey report, up to $265 billion worth of care services, representing up to 25% of the total cost of care, is expected to shift to the home by 2025.