Local Life Agents Fights America’s $15 Trillion Life Insurance Crisis: Publishes Exclusive Buyer’s Guide to Life Insurance and Leads the Discussion on Social Media

COLUMBUS, Ohio, July 21, 2015 /PRNewswire/ -- Local Life Agents, one of the nation's leading independent insurance agencies, announces its three-pronged approach (#LifeInsuranceCrisis and #GotLife) to fighting America's $15 trillion life insurance crisis.

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According to the Life Insurance and Market Research Association (LIMRA), failure to buy life insurance, or not having enough life insurance, can leave a family in financial ruin. LIMRA also reports, in an article ("Closing the Life Insurance Gap: One Household at a Time") about this subject, that there is a $15 trillion (in unmet needs) life insurance crisis.

Since the release of these numbers, other groups estimate this size of this emergency to be closer to $20 trillion.

Either way, among U.S. households, the percentage of families with life insurance is at a 50-year low.

At least 70% of those households would be unable to meet everyday living expenses within a few months if a primary wage earner were to die today.

The Response from Local Life Agents: Education and Action 
This response from Local Life Agents starts with the agency's 8-chapter Buyer's Guide for Life Insurance. This illustrated overview addresses the most essential elements involving the purchase of life insurance: Your Rate Class, Types of Life Insurance, Cost of Life Insurance, The Right Amount of Life Insurance, Types of Underwriting, Medical Exams, Establishing a Beneficiary and Choosing an Agent.

"Our Buyer's Guide to Life Insurance is the only resource of its kind that clearly explains and compares the factors that influence a person's eligibility to get life insurance. Along with interactive graphics, dynamic charts and colorful displays, this 8-chapter summary educates readers about all the variables that determine a potential client's ability to purchase life insurance. We provide practical and accurate information regarding the many issues that can prevent a person from buying life insurance, as well as the proactive things that an individual can do to improve his or her chances of winning approval to buy the best policy, with the best benefits, at the lowest price possible," says Brad Cummins, Founder of Local Life Agents.

The alternative, which involves searching for life insurance online without the aid of an independent expert, can range from extremely difficult to impossible. The Web contains too much erroneous content and misleading assertions, including too-good-to-be-true promotions about cheap premiums and generous death benefits, that people later find themselves shocked at the actual cost of life insurance.

Secondly, Local Life Agents continues to lead the conversation, via Twitter (@locallifeagent), about the $15 trillion life insurance crisis. Each Tweet references the magnitude of this challenge, as well as the necessity for individuals and families to have life insurance.

And thirdly, Local Life Agents empowers customers with the agency's exclusive Quote Engine. The result of proprietary technology, and extensive research and development (including having run more than 15,000 quotes over the course of a career), the Quote Engine is so precise – and effective – because it shows customers the costs of various life insurance policies. It reveals the prices for each rate class from each company. It also uncovers what No Exam policies are available, along with rates from the three best No Exam carriers. There is no such quote engine more powerful to a consumer.

About Local Life Agents 
Headquartered in Columbus, Ohio, Local Life Agents is a top independent life insurance agency that offers life insurance products in all 50 states. With a team of veteran professionals, and aided by its exclusive Quote Engine, Local Life Agents represents close to 40 major life insurance companies. These strengths enable Local Life Agents to find the best company, with the best policy, for a person's particular situation. The go-to resource for men and women, couples and families, Local Life Agents makes buying life insurance easy and efficient. For more information about Local Life Agents, please visit www.LocalLifeAgents.com.

Media Contact: Brad Cummins, 614 309 3660

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SOURCE Local Life Agents