Jack Link’s® Kicks Off 1,300-Mile Journey to Rebuild and Refuel Communities Affected by Natural Disaster
Company joins forces with Team Rubicon to raise awareness and funds for those impacted by natural disasters
Jack Link’s invites people to answer the call through text-to-give campaign found on specially marked product
Starting today, Jack Link’s team members are rolling up their sleeves and hitting the road with Team Rubicon volunteers for the two-week journey from Jack Link’s headquarters in
“Far too many Americans know firsthand that rebuilding after disaster is a grueling journey that can take people weeks, months, even years,” said Tom “TD”
The journey culminates on
People can help Fuel the Front Lines by participating in Jack Link’s text-to-give campaign found on specially marked packages of Jack Link’s protein snacks. Each text triggers a
In 2017, Jack Link’s launched “Fueling the Front Lines,” a company-wide initiative through which it has joined forces with Team Rubicon, a veteran-led nonprofit organization that unites the skills of military veterans with first responders to provide disaster response services. The initiative is a multiyear partnership that will come to life through a fully integrated marketing campaign, including financial support, a national TV commercial hitting airwaves in June, digital marketing efforts to raise awareness for how people can help answer the call, and manpower from Jack Link’s team members to volunteer alongside Team
“Team Rubicon helps people in some of the worst days of their lives and we’re proud to have partners like
Learn more about Fueling the Front Lines and how to help Jack Link’s and Team Rubicon bring critical aid to communities affected by natural disaster at JackLinks.com/OurCause.
Sources
“What You Don’t Know About Homeowners Insurance Could Cost You” ConsumerReports.com.
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